SmartSNAP

A CTV video ad format fusing content with commerce by embedding dynamic QR codes within an existing TVC and the addition of a custom static end frame. SmartSNAP provides an active ad experience, allowing viewers to take action via their second screen, driving them to contextually relevant destinations.

SPECIFICATIONS

Video

  • Video in HD aspect ratio (16:9), minimum resolution 1280×720
  • Max Video Duration 15 or 30 seconds
  • Frame Rate: 23.98 (23.976), 24, 25, 29, 97 or 30fps
  • No black bars
  • Constant Bit Rate 10-40 Mbps
  • No black bars
  • Interlaced video is not accepted
  • Constant Bit Rate 10-40 Mbps
  • Max size 10 GB
  • 3rd party VAST impression tracking supported

Video File Types

  • .mp4 (H.264 High Profile) – preferred
  • .mov (Apple ProRes 422 or Apple ProRes 422 HQ)

Graphics

  • Raw High-Res Key Art / Artwork – PSD / layered files
  • High Res Images – JPEG / PNG / PSD / EPS
  • Logos – PNG / EPS
  • Brand Fonts
  • Brand Guidelines

Audio

  • Raw Audio without voiceover (recommended) used in the base video creative for use in the custom end frame – .wav, mp3 or as part of the TVC
  • When audio is not provided – a stock audio file that matches the creative’s overall tone or the default spot audio is used over the end frame
GUIDELINES
  • Maximum 3 rounds of changes, final changes must be received no later than 5 business days prior to live date
  • Max 2 unique end frame QR codes
  • QR size: min 200×200 / max 730×730
  • End frame max 15 seconds
  • Call-to-action text should include offer details and encourage users to scan QR codes
  • Please do not provide the QR code when supplying creative assets
  • CTV only
SUPPORTED PLATFORMS
  • CTV (Live & VOD)
SUBMISSIONS INSTRUCTIONS
  • Please contact your Paramount ANZ Sales representative for a PREMIUM FORMATS DESIGN BRIEF FORM, 16 business days prior to live date.

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AD SPECS

View our Ad Specs

Advertising T&Cs

View our advertising terms and conditions

Delivery guidelines

View our broadcast advertising delivery guidelines