premium Pause
A user-initiated CTV ad format, the Premium Pause places your brands on the big screen when the viewer pauses the content. Highly impactful, with custom animated creative built in-house, brands can drive action with embedded QR codes and special offers. A non-disruptive video adjacent experience that is initiated by a viewer. Content is great for contextual targeting and calls attention and engagement with call to action and QR codes.
Best for contextual messaging, driving awareness and engagement with shoppable moments.
specifications
- Raw High-Res Key Art / Artwork – PSD / layered files
- High Res Images – JPEG / PNG / PSD / EPS
- Logos – PNG / EPS
- Brand Fonts
- Brand Guidelines
GUIDELINES
- Maximum two rounds of changes, final changes must be received no later than 1 week prior to live date
- Final editorial to be approved by Paramount ANZ
- Guidelines apply to design layout and animation
Supported platforms
- CTV (VOD only)
Submission Instructions
- Please contact your Paramount ANZ Sales representative for a PREMIUM FORMATS DESIGN BRIEF
- Brief and assets required 4 weeks prior to live date
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AD SPECS
View our Ad Specs
Advertising T&Cs
View our advertising terms and conditions
Delivery guidelines
View our broadcast advertising delivery guidelines