A user-initiated ad format on Foxtel iQ boxes – 3, 4 and 5 models, Samsung, LG, HBBtv and Hisense tv. Highly impactful, Pause Lite places your brand on a static frame on the big screen. Pause Lite allows marketers to deliver relevant messaging to consumers at the right time and right place – during a natural, user-determined break. Perfect for contextual targeting and draws attention and engagement with call to action and QR codes. Allowing advertisers to create and own a positive, entertaining viewer experience. 

Best for contextual messaging, driving awareness and engagement with shoppable moments.