“Own the Moment” is a Premium ad experience allowing Advertisers to own their contextual moments of choice across Paramount’s key tentpoles, connecting their Brand to those moments that evoke the desired emotional connection with their audience

An Advertiser can pull desired in content moments of choice into the first ad in break accompanied by a shoppable Brand opportunity, which dynamically matches in show moments to the Advertiser’s products/services- think “shop the scene”, “own all inspiring moments”.