DYNAMIC VIDEO
Paramount ANZ brings a dynamic video solution through data driven creative to CTV. Dynamic Video allows for near-real time dynamic adjustments, based on attributes of the viewer, the content they are consuming or even based on advertiser product-related elements.
SPECIFICATIONS
Video
- Video in HD aspect ratio (16:9), minimum resolution 1280×720
- Max Video Duration 15 or 30 seconds
- Frame Rate: 23.98 (23.976), 24, 25, 29, 97 or 30fps
- No black bars
- Constant Bit Rate 10-40 Mbps
- No black bars
- Interlaced video is not accepted
- Constant Bit Rate 10-40 Mbps
- Max size 10 GB
- 3rd party VAST impression tracking supported
Video File Types
- .mp4 (H.264 High Profile) – preferred
- .mov (Apple ProRes 422 or Apple ProRes 422 HQ)
Graphics
- Raw High-Res Key Art / Artwork – PSD / layered files
- High Res Images – JPEG / PNG / PSD / EPS
- Logos – PNG / EPS
- Brand Fonts
- Brand Guidelines
Audio
- Raw Audio without voiceover (recommended) used in the base video creative for use in the custom end frame – .wav, mp3 or as part of the TVC
- When audio is not provided – a stock audio file that matches the creative’s overall tone or the default spot audio is used over the end frame
Playback
End Frame
GUIDELINES
- Maximum 3 rounds of changes, final changes must be received no later than 5 business days prior to live date
- Max 2 unique end frame QR codes
- QR size: min 200×200 / max 730×730
- End frame max 15 seconds
- Call-to-action text should include offer details and encourage users to scan QR codes
- Please do not provide the QR code when supplying creative assets
- CTV only
SUPPORTED PLATFORMS
- CTV (Live & VOD)
SUBMISSIONS INSTRUCTIONS
- Please contact your Paramount ANZ Sales representative for a PREMIUM FORMATS DESIGN BRIEF FORM, 20 business days prior to live date
Contact our team
Want to do things differently?
AD SPECS
View our Ad Specs
Advertising T&Cs
View our advertising terms and conditions
Delivery guidelines
View our broadcast advertising delivery guidelines