An evolution of the existing Paramount LiveRamp partnership through the introduction of Habu, to ensure privacy first data collaboration is accessible to Advertisers in line with their level of data maturity and category requirements

Paramount’s futureproofed addressable audience is primed for data collaboration

The introduction of Habu is designed to drive more collaboration with less friction. A solution for, but not limited to, Advertisers with sophisticated data needs within Categories adhering to stringent regulatory requirements.

Complementing existing LiveRamp data collaboration which unlocks data driven audience insights, activation and attribution for Advertisers.