Across Connected TVs, the countdown format appears at the end of a program before the next program plays, an opportune video adjacent moment. Custom creative where the content squeezes back with brands taking ownership of majority of the screen. Unlike Premium Pause, the Countdown auto plays and is not user initiated. Continuing our delivery of premium format opportunities that is non-intrusive and viewer first. This highly impactful Countdown creative appears at the end of a program driving awareness and deeper engagement opportunities.