Contextual ads
A scalable, contextual ad podding opportunity for Advertisers that delivers highly relevant, context-driven advertising opportunities.
Identify key brand moments across Paramount’s content through data-driven analysis to seamlessly deliver an Advertisers Ad within the following ad break. This allows Advertisers to reach their desired audience when they’re primed to pay attention, maximising effectiveness.
SPECIFICATIONS
Video
- Video in HD aspect ratio (16:9), minimum resolution 1280×720
- Max Video Duration 15 or 30 seconds
- Frame Rate: 23.98 (23.976), 24, 25, 29, 97 or 30fps
- No black bars
- Constant Bit Rate 10-40 Mbps
- No black bars
- Interlaced video is not accepted
- Constant Bit Rate 10-40 Mbps
- Max size 10 GB
- 3rd party VAST impression tracking supported
Video File Types
- .mp4 (H.264 High Profile) – preferred
- .mov (Apple ProRes 422 or Apple ProRes 422 HQ)
Graphics
- Raw High-Res Key Art / Artwork – PSD / layered files
- High Res Images – JPEG / PNG / PSD / EPS
- Logos – PNG / EPS
- Brand Fonts
- Brand Guidelines
Audio
- Raw Audio without voiceover (recommended) used in the base video creative for use in the custom end frame – .wav, mp3 or as part of the TVC
- When audio is not provided – a stock audio file that matches the creative’s overall tone or the default spot audio is used over the end frame
Playback
End Frame
GUIDELINES
- Maximum 3 rounds of changes, final changes must be received no later than 5 business days prior to live date
- Max 2 unique end frame QR codes
- QR size: min 200×200 / max 730×730
- End frame max 15 seconds
- Call-to-action text should include offer details and encourage users to scan QR codes
- Please do not provide the QR code when supplying creative assets
- CTV only
SUPPORTED PLATFORMS
- CTV (Live & VOD)
SUBMISSIONS INSTRUCTIONS
- Please contact your Paramount ANZ Sales representative for a PREMIUM FORMATS DESIGN BRIEF FORM, 16 business days prior to live date.
Contact our team
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AD SPECS
View our Ad Specs
Advertising T&Cs
View our advertising terms and conditions
Delivery guidelines
View our broadcast advertising delivery guidelines