VidCon, the world’s largest celebration of online video and digital creators, today announced its first rebrand since launching over a decade ago, introducing a completely new look along with a digital and in-person hybrid event strategy aimed at continuing to engage and galvanize the global creator community.
As part of its rebrand, VidCon will also extend its VidCon Now digital event year-round. The news comes after VidCon successfully pivoted its 2020 U.S. convention to a weekly virtual experience, attracting nearly one million unique attendees tuning in live and on VOD to programming across VidCon’s signature tracks, creator meet & greets, and consumer tentpole events. VidCon Now returns on October 27, 2020, with speakers and sessions from around the globe.
“We started VidCon more than a decade ago to help strengthen and promote the explosion of creativity that was happening online. We did that by bringing together the entire ecosystem: the creators who make amazing things, the fans who love them, and the industry that supports them,” said Hank Green.
“That ecosystem continues to grow and evolve beyond what we ever imagined, as has VidCon, and we’re excited to extend the magic of this event to the community no matter where they are accessing it from. Our new logo and brand refresh reflects our creator roots in the creator community, our global evolution, and our unchanging vision to bring this incredible community together for an inclusive, fun, collaborative, informative, and supportive experience year-round.”
