Australian Survivor: All Stars lifted 10’s timeslot audience by 49% compared to the same nights in 2019, including an 84% increase among under 50s.
This year’s thrilling season reached 6.05 million people, or one third of the population. Its broadcast video on-demand (BVOD) audience this season lifted 7% year-on-year.
ViacomCBS Australia and New Zealand chief content officer and EVP, Beverley McGarvey, said: “We took a big swing introducing Australian Survivor in the first quarter when audiences were so used to watching it over the winter months.
“It was a risk that paid off. We have seen year-on-year audience share growth every single week in 2020 driven, in large part, by Australian Survivor: All Stars.”
Here’s a snapshot of how Australian Survivor: All Stars performed:
- National total average audience (including 7 day television BVOD): 1.01 million.
- Capital city total average audience: 814,000.
- National television average audience: 922,000.
- Capital city television average audience: 719,000.
- 10 Play (7 day BVOD) average audience: 87,000.
During its run, Australian Survivor: All Stars got tribes talking, as one of the most engaging entertainment shows across social media. Australian Survivor: All Stars achieved 992,000 total social interactions on Facebook, Instagram and Twitter, according to Nielsen Social Content Ratings.
In the key advertising demographics, Australian Survivor: All Stars rose to the occasion, lifting 10’s timeslot audience substantially year-on-year, compared to the same nights in 2019.
- Under 50s: Up 84%.
- 25 to 54s: Up 88%.
- 16 to 39s: Up 105%.
- 18 to 49s: Up 94%.
Beverley said: “We are really proud of this season and how it has improved our ratings at the start of the year. This season really gained momentum across its run, achieving its highest audiences as it neared its finale.
“I’d like to congratulate David on being crowned the sole Survivor. He played a phenomenal game in an hotly contested season.
“To produce such a fantastic season takes hard work, determination and creativity. I’d like to thank all the All Stars for returning and playing hard from start to finish, our brilliant production partners Endemol Shine Australia, our host Jonathan LaPaglia and everyone at 10 for their tireless efforts in bringing this season to life,” she said.
Network 10’s head of 10 Effect, Tamar Hovagimian, said: “Australian Survivor continues to deliver results for our clients. A big thank you to ahm, Bundaberg Brewed Drinks, Menulog and Canadian Club for their support in bringing this season to life. We really enjoyed collaborating with you and would not have achieved the success we did without you.”
Source: OzTAM, 5 City Metro and Regional TAM, Combined Aggregate Markets, Consolidated 7. OzTAM VPM Ratings (7 Day BVOD).
