In Julia Morris’ words: “If you love acronyms, you’ve come to the right place: BVOD, AVOD, FAST, SVOD, TV, even Prosser Rod, we’ve got ‘em all.”
In Paramount Australia’s 2025 Upfronts, Beverley McGarvey, Lee Sears, Rod Prosser and Daniel Monaghan spoke to the market about our company, sales and programming plans.
Beverley McGarvey, President of Network 10 & Head of Streaming and Regional Lead, looked ahead to 2025 where Network 10 channels and 10 Play platforms will simply be known as 10 – giving audiences easy access to all our premium content. 10 will be on-air and on demand wherever our audiences choose to consume their premium video.
Beverley said: “We all love what we do here at Paramount Australia. We will continue to produce brilliant content for all platforms and provide exceptional service to all our partners.
“Thanks to each of you for your partnership. I would like to add a personal note of thanks to our brilliant, creative, committed, and resourceful team here in Australia and our friends and colleagues who support us at Paramount Global.”
Daniel Monaghan, SVP Content & Programming, brought us all the exciting news about what we can expect on our screens over the next 12 months including the return of Big Brother… the show that started it all. Returning to its original form, Big Brother will return with live nominations, live evictions and authentic Australians, hosted by Mel Tracina.
Lee Sears, President of International Markets Advertising Sales, Paramount, and Rod Prosser, Chief Sales Officer announced ‘Paramount Connect’, our localised version of a converged trading platform. They also touched on Paramount’s comprehensive suite of high-impact ad products designed for all levels of the marketing funnel from awareness to transaction, from front of mind to store front.
Lee said: “This marks the first stage of a new era, breaking through the silos of linear TV and digital and coming together to offer a transparent picture of audience behaviour and to deliver unique opportunities across Paramount.”
Rod said: “Our ambition is clear: One team. One blended CPM. One way into 16.3 million Australians watching our linear TV, BVOD, AVOD, FAST and SVOD platforms – the only TOTAL TV offering in Australia.”
Michael Stanford, Tamar Hovagimian, Peter Hammer and Gareth Tomlin discussed the science of sponsorship and how sponsored content is more effective. Tamar announced the launch of a new ad product for connected TV’s, Social Vertical, that can transform existing social content into a premium, interactive CTV ad experience.
