2025 is kicking off with a pang!
If home is where the heart is, then expect a whole lotta love for Network 10’s programming in 2025. Next year 10 brings home some of its most beloved Aussie shows and welcomes a host of brand new, homegrown hits.
Sam Pang, Big Brother, Talkin’ ‘Bout Your Gen, Airport 24/7, House Hunters, and not one, but two seasons of Australian Survivor, and more, are coming home to Network 10 in 2025.
Big Stars, Big Drama, Big Live Sport And A Mountain Of Entertainment In 2025.
Paramount+, Australia’s fastest growing streaming service, has an expansive pipeline of premium local and international content with the best in entertainment, live sport action, blockbuster films, new originals, hit series and family favourites for 2025.
Paramount+ together with Screen Australia and Screen NSW, is commissioning a new original drama series, Playing Gracie Darling produced by Curio Pictures.
Together with BBC Studios Productions Australia, Network 10 and Paramount+ will launch Ghosts Australia (Link), the first local iteration of the critically acclaimed British comedy series, Ghosts.
Also, a feature-length, madcap, live action Christmas movie, called Staycation, from Ludo, the producers of the smash hit series, Bluey.
And The Inspired Unemployed (Impractical) Jokers returns as well as a new comedy travel series from Jack and Falcon: The List.
It’s all this and more. Buckle up, it’s going to be one BIG year on Paramount+.
Paramount Connect - Converged Advertising Technology Launches in 2025
Paramount Australia will launch a new converged advertising trading technology called Paramount Connect in January 2025, a ground-breaking, industry-leading solution allowing marketers to target and deliver audiences across every platform and program in Paramount’s vast and powerful content ecosystem.
Phase 1 will bring together broadcast video on demand (BVOD) platform 10 Play, streaming platform Paramount+ and more than 60 free ad-supported streaming TV (FAST) channels on Pluto TV, into a unified digital ecosystem, the first of its kind in the Australian market, delivering a single customer view for advertising partners.
Phase 2 will bring linear TV into the fold in the second half of 2025 with frictionless transactions across all screens and platforms.
Paramount’s Premium Data Proposition.
Paramount Australia is a market leader in advertising excellence and innovation with the growth of contextual Connected TV (CTV) advertising opportunities, sophisticated data partnerships, targeted audience profiles, as well as powerful data-informed advertising solutions and tools, to drive meaningful brand and business outcomes.
Paramount’s CTV contextual advertising opportunities are expanding with key partner KERV, introducing Pause to Shop and Own the Moment.
Social and vertical video solutions, in partnership with Innovid, will now give advertisers without a brand TVC, the ability to maximise existing social media and vertical video creative assets, to create a premium CTV ad.
Three new premium data partners are joining Paramount to support diverse advertiser needs across various sectors and Paramount’s first-party data points have also been harnessed to curate 80 premium, off-the-shelf audiences called Paramount Personas, also enriched with insights from the premium data partners.
