10 Entertains Younger Demographics With More Shows In The Top 15. 10 Takes TV’s Comedy Crown With Five Of The Top Six In Key Demographics. 10 Play Has Biggest Year Ever, Up 32%. Paramount+ Scores Biggest Drama, Biggest Reality, Biggest Football Ever.
- Paramount reaches 16.3 million Aussies every month across Network 10 and Paramount+.
- Network 10 is the youngest free-to-air network in Australia.
- 10 Play achieves record year, up 32% year-on-year.
- 10 dominates top entertainment shows in key demographics.
- Nine of the top 15 entertainment shows in 25 to 54s.
- Ten of the top 15 entertainment shows in 16 to 39s.
- 10 is the home of Australia’s favourite comedies with five of the top six comedy shows on TV in 25 to 54s and 16 to 39s.
- Nickelodeon is the #1 commercial multi-channel in kids in daytime.
- Have You Been Paying Attention? and Gogglebox are TV’s #1 and #2 8.30pm shows.
- I’m A Celebrity… Get Me Out Of Here! is up year-on-year.
- Australian Survivor records its biggest ever audience on 10 Play.
- The Cheap Seats is #1 in key demographics.
- Formula 1® Rolex® Australian Grand Prix 2024 reached 3.2 million.
- Fake is the biggest local drama series ever on Paramount+.
- Aussie Shore is the biggest local reality series ever on Paramount+.
- Football is having its biggest year ever on Network 10 and Paramount+.
Reaching over 16.3 million viewers every month, Paramount Australia has scored big with more entertainment, laughs, cooks, critics, goals and thrills in 2024 across Network 10 and Paramount+.
With an average viewer age up to six years younger than its competitors, 10 remains Australia’s youngest network in 2024. Network 10 is the richest network in the key advertising demographics of 25 to 54s and 16 to 39s – 39% of its audience are 25 to 54, compared to an average of 31% for its competitors.
10 knows how to entertain and engage younger demographics, with an unrivalled 10 of the top 15 entertainment shows in 16 to 39s and 9 of the top 15 entertainment shows in 25 to 54s, with Have You Been Paying Attention?, Thank God You’re Here, Australian Survivor, Taskmaster, I’m A Celebrity… Get Me Out Of Here!, MasterChef Australia, Gogglebox Australia, Hunted, The Amazing Race Australia and The Cheap Seats.
10 is the undisputed home of comedy with five of the six most popular comedies on Australian TV in 25 to 54s and 16 to 39s; Have You Been Paying Attention?, Thank God You’re Here, Taskmaster, Gogglebox Australia and The Cheap Seats.
No-one captures audiences quite like Have You Been Paying Attention? and Gogglebox Australia, Australia’s #1 and #2 8.30pm shows, or The Cheap Seats and Taskmaster Australia, which are timeslot winners in younger audiences.
The CommBank Matildas have captivated viewers in 2024 with the biggest total audience for a Football match ever on Paramount. Primetime match audiences are up 130% year-on-year to record highs. The CommBank Matildas have two more friendlies in 2024 taking on Chinese Taipei before playing the four-nation SheBelieves Cup tournament in February 2025 in the U.S.
The Subway Socceroos have also been kicking goals in 2024 with match viewers up 39% year-on-year and the biggest total audience ever on Paramount. The Subway Socceroos continue their AFC Asian Qualifiers™ – Road To 26 qualification campaign in 2025 facing off again Indonesia, China PR, Japan and Saudi Arabia.
Together, the CommBank Matildas and Subway Socceroos matches have reached 8.5 million Australians in 2024, the biggest audience yet on Paramount, with even more action to come in 2025.
From the football pitch to the street circuit, the Formula 1® Rolex® Australian Grand Prix 2024 reached 3.2 million Australians on 10 and 10 Play. The Australian Grand Prix was up 30% year-on-year on 10 Play, and the race total audience was up 7% year-on-year. The race took first place as #1 sport of the day and #1 in its timeslot, laps ahead of the competition, with a 60.8% commercial share.
The A-League has reached 1.5 million Australians on Network 10 and Paramount+ so far this season and the Isuzu UTE A-League Men match audience is up 22%.
10 Play boasts a record-breaking year up 32% on 2023. Its memberships have increased by over 1 million to 8.3 million. 10 Play reaches over 2.5 million Australians every single month, and its monthly reach has grown 17% on 2023.
10 Play is representing an increasingly larger portion of audience viewing in 2024, comprising up to 22%of the total audience of I’m A Celebrity… Get Me Out Of Here! and 21% of Australian Survivor.
Live TV with Pluto TV FAST channels continues to accelerate on 10 Play with viewing up 58% year-on-year. 10 Play’s FAST viewers are also richer in younger advertising demographics – 70% are 18 to 54.
Free-to-air channel Nickelodeon is the #1 commercial multi-channel in kids in daytime with its daytime audience up 11% year-on-year.
Paramount+ continues to go from strength to strength as Australia’s fastest growing streaming service for a third consecutive year.
Paramount+ has a mountain of entertainment and welcomed two stand-out Australian successes this year with Fake,the biggest local drama series ever for the platform and Aussie Shore,the biggest local reality series.
Daniel Monaghan, SVP Content and Programming, Paramount Australia, said: “Our diverse and premium content slate across Paramount continues to entertain Aussies with the best comedies, reality TV, drama sport and more.
“Our mountain of entertainment connects with younger audiences across streaming, BVOD and linear TV with shows that make you laugh, cry, cringe and escape the everyday.
“And our results prove it once again with more top entertainment shows than our competitors and more of Australia’s favourite comedies.
“We’re also immensely proud of the performance of Paramount+ as Australia’s fastest growing streaming service for a third year in a row and it’s the success of local series like breakout hit Fake, as well as Last King Of The Cross, The Inspired Unemployed (Impractical) Jokers and noisy smash hit Aussie Shore that shows we continue to commission and produce fresh and engaging local content across all genres and platforms.
“We know that we’ll continue to build on this success in 2025 bringing back our fan-favourites and popular formats and welcoming some incredibly exciting new shows. There’s Big Brother returning to its original home on 10 as well as Sam Pang’s new weekly show, also drama Playing Gracie Darling on Paramount+ as well as NCIS: Sydney season two, plus comedy series Ghosts, The List,and more.
“But to start the year we’ll be taking families into the jungle with I’m A Celebrity… Get Me Out Of Here! returning to its summer viewing sweet spot with Robert Irwin and Julia Morris putting our campmates through grisly tasks and trials, all for our entertainment.”
Rod Prosser, Chief Sales Officer, Paramount Australia, said: “Our One Paramount Strategy is delivering results with consistent high-quality shows in every genre entertaining our audiences across all platforms.
“We’ve seen strong audience results in entertainment, sport and comedy this year and are incredibly excited for what’s in store for 2025.
“We’re thrilled to be launching Paramount Connect, a single-entry point to a unified digital ecosystem for advertisers to engage our audiences wherever and whenever they are viewing our premium content.
“We’re breaking down the silos of linear and digital providing a single customer view, offering advertisers unique opportunities across Paramount that delivers results for brands.
“Combined with innovative digital ad products and insights, as well as market-leading campaigns, products, experiences and brand integrations with Paramount Brand Studio, we’re providing unparalleled Total TV advertising opportunities to the market.
“And our content line up is set to go off with Pang in 2025 with comedies and entertainment galore, both new and returning shows with two seasons of Australian Survivor, MasterChef Australia, Airport 24/7, House Hunters Australia, Football, Formula One and more. But it all starts in the jungle with the triumphant return of I’m A Celebrity… Get Me Out Of Here! to summer family viewing.
“My team are experts in helping brands, agencies and partners to connect with more than 16 million viewers watching Paramount Australia’s compelling content every month across all platforms, and we can’t wait to get down to business.”
2024 Audience Insights.
Have You Been Paying Attention?:
- TV’s biggest 8.30pm program.
- 10.7 million viewers reached.
- #1 in its timeslot.
- Biggest audiences ever on 10 Play.
- 109,000 viewers on 10 Play, up 20% year-on-year.
Thank God You’re Here:
- 9.8 million viewers reached.
- #2 in its timeslot in 25 to 54s and 16 to 39s.
- 101,000 viewers on 10 Play.
Australian Survivor:
- 8.2 million viewers reached.
- #2 in its timeslot in 25 to 54s and 16 to 39s.
- Biggest audiences ever on 10 Play.
- 215,000 viewers on 10 Play, up 14% year-on-year.
I’m A Celebrity… Get Me Out Of Here!:
- 9.6 million viewers reached.
- Total national audience (848,000) was up 2% year-on-year.
- #2 in its timeslot in 25 to 54s and 16 to 39s.
- Biggest audiences ever on 10 Play.
- 178,000 viewers on 10 Play, up 47% year-on-year.
MasterChef Australia:
- 11 million viewers reached.
- #2 in its timeslot in 25 to 54s and 16 to 39s.
- Biggest audience ever on 10 Play.
- 143,000 viewers on 10 Play, up 29% year-on-year.
Gogglebox Australia:
- 8.4 million viewers reached.
- #2 8.30pm show.
- #1 in its timeslot.
- Biggest audiences ever on 10 Play.
Hunted:
- 5.5 million viewers reached.
- #2 in its timeslot in 16 to 39s.
- 116,000 viewers on 10 Play.
Dessert Masters Australia:
- 5.4 million viewers reached.
- 73,000 viewers on 10 Play.
The Amazing Race Australia:
- 6.6 million viewers reached.
- #2 in its timeslot in 25 to 54s and 16 to 39s.
- Biggest audience ever on 10 Play.
- 139,000 viewers on 10 Play, up 18% year-on-year.
The Cheap Seats:
- 10.2 million viewers reached.
- #1 in its timeslot in 25 to 54s and 16 to 39s.
- Biggest audience ever on 10 Play.
- 35,000 viewers on 10 Play, up 9% year-on-year.
Taskmaster Australia:
- 5.5 million viewers reached.
- #1 in its timeslot in 16 to 39s.
- Biggest audience ever on 10 Play, up 12% year-on-year.
Shark Tank Australia
- 4.1 million viewers reached.
10 News First:
- 3 million Australians reached each week.
- 10 News First At Five: Up 4% year-on-year in H2.
The Project:
- 2.1 million Australians reached each week.
- Australia’s youngest news and current affairs program.
- Biggest ever audience on 10 Play, up 36% year-on-year.
Deal Or No Deal:
- 2 million viewers reached each week.
- Lifts 10’s timeslot 23% year-on-year.
Formula 1® Rolex® Australian Grand Prix 2024:
- 3.2 million viewers reached across the event.
- Up 30% year-on-year on 10 Play.
- Formula 1® Rolex® Australian Grand Prix 2024 – Race: #1 sport of the day.
- Formula 1® Rolex® Australian Grand Prix 2024 – Race: Reached 1.6 million.
- Formula 1® Rolex® Australian Grand Prix 2024 – Race: Up 7% year-on-year on 10 Play.
Football: CommBank Matildas:
- 6.1 million Australians reached in 2024.
- Biggest total audience ever on Paramount.
- Primetime match audience up 130% year-on-year.
Football: Subway Socceroos:
- 4.4 million viewers reached in 2024.
- Biggest total audience ever.
- Match audience up 39% year-on-year.
Football: Men’s ISUZU Ute And Women’s Ninja A-League
- 1.5 million Australians reached across season-to-date.
- Men’s biggest total audience ever on Paramount.
- Men’s match audience up 22% after five rounds year-on-year.
Find your favourite show images here.
Source: Virtual Australia (VOZ 5.0), 2024 season average, Total TV, What watched, Biggest 10 Play audience ever refers to BVOD Total. Season reach includes encores, When watched. Top Programs based on metro, Jan 1-Nov 28 2024, 5pm to midnight, primary channels, minimum 3 episodes, excludes sport, Consolidated 7. Nickelodeon growth is metro, Jan 1-Nov 28 2024 vs. same dates 2023, Consolidated 7. Prime time is 6pm to 10.30pm, Day time is 6am-6pm. Average age and profile based on primary channels. 10 Play FAST and Commercial BVOD (10/9/7/SBS incl. co-view), Aug 23-Oct 24, Members as of Oct 24.
