Biggest Series Launch Ever On The Service Up +298% From Premiere Day.
MobLand, the streaming hit that has everyone talking has become Paramount+ Australia’s largest launch in the platform’s history.
The global premiere of MobLand delivered 8.8 million viewers in its first seven days, quadrupling its audience. This milestone marks the biggest global series launch week ever on Paramount+ up +298% from premiere day.
MobLand continues the winning streak for SHOWTIME/MTV Entertainment Studios and 101 Studios joining 1923 and Landman as the top three launches in Paramount+ History.
MobLand is executive produced by Guy Ritchie and marks his first TV series for Paramount+, created and written by Ronan Bennett (Top Boy and The Day of the Jackal) and written by Jez Butterworth (Ford v Ferrari and Spectre). This marks Butterworth’s second hit TV series following The Agency, also for Paramount+. Butterworth continues a successful track record under his exclusive TV overall that Chris McCarthy signed him to for Paramount+ and Showtime/MTV Entertainment Studios.
The new global crime series MobLand premiered Sunday, 30 March, exclusively on Paramount+ in the U.S., Canada, the U.K. and Australia and will be coming to other P+ international markets soon.
MobLand stars Tom Hardy, Pierce Brosnan and Helen Mirren in a story about two mob families who clash in a war that threatens to topple empires and lives. The series features a star-studded cast including Hardy (Venom: The Last Dance), Brosnan (Die Another Day), Paddy Considine (House of the Dragon), Joanne Froggatt (Downtown Abbey), Lara Pulver (Da Vinci’s Demons), Anson Boon (Pistol), Mandeep Dhillon (CSI: Vegas), Jasmine Jobson (Top Boy), Geoff Bell (Top Boy), Daniel Betts (Fate: The Winx Saga), Lisa Dwan (Blackshore), Emily Barber (Industry) and Helen Mirren (The Queen).
The series is commissioned by Paramount+, produced in association with MTV Entertainment Studios and 101 Studios and distributed by Paramount Global Content Distribution.
MobLand is executive produced by Keith Cox, Nina L. Diaz, Guy Ritchie, David C. Glasser, Jez Butterworth, Ronan Bennett, Kris Thykier, Ivan Atkinson, Tom Hardy, Dean Baker, Anthony Byrne, Ron Burkle, David Hutkin and Bob Yari.
Source: Internal streaming data, Global viewers defined by Total Watch Time / Run Time on premiere day and days 1-7; First seven days- 3/30-4/5/25; Ranks based on internal global household data, days 1-7.
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