Premium Tier to Roll Out Mid-November in Australia, Brazil, Canada and Mexico.
Advertising Tier Will Arrive in Select Markets In 2024.
24 October, 2023: Paramount+, the global streaming service from Paramount (NASDAQ: PARA, PARAA), today announced the international rollout of Premium and Advertising tier subscriptions to provide consumers with a variety of choices on how they would like to access the service’s Mountain of Entertainment.
The Premium plan is set to launch in Australia, Brazil, Canada, and Mexico on Thursday, 16 November, bringing Paramount’s blockbusters, exclusive originals, and hit shows to new heights with premium quality formats, including 4K UHD, HDR10, and Dolby Vision. Premium subscribers can also utilise four concurrent streams (instead of the two streams that come with the standard plan), unlocking entertainment for the whole family to enjoy at the same time. Additional markets will follow.
The advertising tier will roll out in select international markets, including Australia and Canada, starting in 2024. In Mexico and Brazil, Paramount+ will continue to offer the Mobile tier instead, which launched in April.
“After expanding our footprint to more than 45 markets last year, we are focused on scaling our business and providing customer choice. Following the launch of the Mobile plan in Mexico and Brazil, the introduction of the Premium and Ad-supported plans will give us the ability to better serve different consumer segments by providing multiple pricing options while also tapping into tremendous opportunities among our advertising and brand partners,” said Marco Nobili, Executive Vice President, and International General Manager for Paramount+.
Paramount+ continues to deliver entertainment for the whole family with blockbuster films, exclusive originals, and iconic series across every genre from Paramount’s world-renowned brands and production studios, including CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and SHOWTIME®.
As part of the ever-growing Mountain of Entertainment, Paramount+ offers some of the biggest originals from recent years, including hit series from the Taylor Sheridan Universe such as Special Ops: Lioness, Tulsa King, Yellowstone, 1923, 1883, and Mayor Of Kingstown, as well as Star Trek: Strange New Worlds and eagerly awaited limited series like Fellow Travelers and The Curse. Paramount+ slate also includes titles from Paramount’s vast library, like popular CBS shows like CSI: Crime Scene Investigation and NCIS; animated favourites, such as Nickelodeon’s SpongeBob SquarePants, Comedy Central’s South Park, and MTV’s young-adult series, like Drag Race.
Paramount+ also provides a broad slate of international original content, including critically acclaimed titles such as Bargain and Yonder from South Korea, The Gold from the UK, and the soon-to-launch Brazilian title, Anderson Spider Silva and NCIS: Sydney. Fans can also find live sports content on the streaming service in a few international markets like Australia, Mexico, and Brazil.
The Premium plan will be available on the Paramount+ App on Apple iOS, Apple tvOS, Amazon Fire, Google, Roku, and Samsung at launch while also on LG, VIDAA/ Hisense, Xbox, and Amazon Prime Video in 2024.
The Premium Plan will launch in Australia for $13.99 monthly and $124.99 annually, in Brazil for 34,90 BRL monthly and 309,90 BRL annual, in Canada for 13,99 $ CAD monthly and 124,99 CAD annual and in Mexico for 179 MXN monthly and 1609 MXN annual.