Paramount+ And NEL Restaurant Serve Up Exclusive ‘Eat Your Heart Out’ Degustation Inspired By Yellowjackets.

March 4, 2025
Emmy®-Nominated Series Yellowjackets Season Three Now Streaming Exclusively On Paramount+.

Paramount+ Australia has partnered with acclaimed NEL Restaurant, to launch ‘Eat Your Heart Out’, a groundbreaking 11-course degustation experience celebrating the exclusive streaming release of Yellowjackets Season Three.

On Monday night, NEL Restaurant’s Surry Hills venue was completely transformed, immersing guests in the eerie, primal world of Yellowjackets.

Special guest Simone Kessell – New Zealand-born AACTA nominated actress known for her role as adult Lottie Matthews – engaged with diners as they stepped into a wilderness brought to life with foraged botanicals, flickering candlelight, and haunting details inspired by the series.

Over three unforgettable hours, the lines between fine dining and survival were blurred, making for an experience as unsettling as it was indulgent.

Each course mirrored the show’s descent into desperation, beginning with light, foraged bites before escalating into richer, more primal flavours.

Diners started with delicate offerings like ‘Leaves with the Lottie’ and ‘Pork on Pyre,’ evoking the resourcefulness of the wilderness. As the menu unfolded, the dishes grew bolder – ‘Ear au Jackie,’ ‘Queen of Hearts,’ and ‘Head of the Table’ pushed boundaries, challenging guests to embrace the raw intensity of survival.

Chef Nelly Robinson’s masterful storytelling through food blurred the line between necessity and indulgence, leaving diners captivated.

The immersive experience continues throughout the week, hosting lucky Yellowjackets fans who won a spot at the table for them and a friend, through a consumer competition hosted on NEL Restaurant website.

Louise Crompton, VP Marketing & Growth Paramount+ Australia spoke about the collaboration saying:”We are always looking for innovative ways at Paramount+ to deepen our connection with our fans. This unique experiential activation at NEL Restaurant is a perfect example of how we’re blending storytelling with immersive experiences. It’s not just about watching a show—it’s about allowing fans to feel as though they’re stepping into the world of Yellowjackets, engaging with the narrative in a way that’s unforgettable. The intimate setting and attention to detail provide an exclusive opportunity for fans to truly live and breathe the show, all while indulging in the culinary experience.”

For the first time, Paramount+ Australia adopted an integrated ‘agency village’ approach for this campaign, partnering with DO. Agency, We Are Different, and Hello.

The ‘Eat Your Heart Out’ campaign spans experiential, earned media, influencer engagement, digital, and social media partnerships, with the key agencies working together to achieve an integrated campaign across all touchpoints. DO. Agency leads the creative direction, driving the collaboration with NEL Restaurant, while We Are Different manages earned media, securing national coverage and a consumer competition including a partnership with Urban List. Hello oversees social content and supports influencer partnerships, ensuring the campaign reaches audiences across multiple touchpoints.

Paul Coles, Owner & Managing Director of Do. Agency, shared: “Yellowjackets masterfully blends survival, mystery, psychological horror, and coming-of-age elements, pushing the limits of creativity and storytelling—often leaving us with a sense of discomfort. So, it felt only right to celebrate Season Three with a launch concept that mirrored this boldness. We challenged Chef Nel with a brief that was as unconventional as the show itself: ‘How do we serve Jackie’s ear on a plate while keeping it refined and fine dining?’”

Hungry for more? Devour our photo gallery here and watch here.

Yellowjackets Season Three joins a host of the world’s best entertainment currently streaming on Paramount+, including NCIS: Sydney Season Two, Aussie Shore, Last King Of The CrossSeason Two, The Inspired Unemployed (Impractical) JokersSeason Two, Fake, Dexter: Original SinThe AgencyLandmanLionessSeason Two, Star Trek: Section 31, and 1923 Season Two, with Happy Face streaming soon.

You can stream 20,000 hours of unique stories, iconic stars, live sport and a mountain of entertainment on Paramount+ with plans starting from $6.99 per month for a monthly subscription or from $61.99 for an annual subscription.

Join the conversation:
www.ParamountPlus.com.au
@ParamountPlusAU 
@yellowjackets

Yellowjackets Season Three.
Now Streaming Exclusively On Paramount+.

Campaign Credits:

NEL Restaurant: Culinary Direction – Nelly Robinson, Head Chef/Owner, NEL Restaurant.
Creative Agency: DO. Agency
PR Agency: We Are Different
Social Agency: Hello
Paramount Australia:
Louise Crompton, VP Marketing & Growth, Paramount+.
Mikki Katz, Senior Creative Director, Paramount+
Emma Petersen, Title and Entertainment Senior Marketing Manager, Paramount+.
Lauren Downie, Senior Marketing Manager, Brand and Content, Paramount+.
Peter Andrew, Head of Media and Integrated Planning, Paramount+.  

About Yellowjackets.

The saga of a team of wildly talented high school girls’ soccer players who become the (un)lucky survivors of a plane crash deep in the remote northern wilderness. The series chronicles their descent from a complicated but thriving team to savage clans; while also tracking the lives they’ve attempted to piece back together nearly 25 years later, proving that the past is never really past and what began out in the wilderness is far from over. Equal parts survival epic, psychological horror story and coming-of-age drama, the 10-episode third season will pick up in the aftermath of the dramatic season two finale.

Season three stars Emmy nominee Melanie Lynskey (Castle Rock), Emmy nominee Christina Ricci (Z: The Beginning of Everything), Tawny Cypress (Unforgettable), Emmy nominee Lauren Ambrose (Servant), Sophie Nélisse (The Book Thief), Jasmin Savoy Brown (The Leftovers), Sophie Thatcher (Heretic),  Samantha Hanratty (Shameless), Courtney Eaton (Mad Max: Fury Road), Liv Hewson (Santa Clarita Diet), Steven Krueger (The Originals), Warren Kole (Shades of Blue), Kevin Alves (Locke & Key), Sarah Desjardins (The Night Agent) and Simone Kessell (Obi-Wan Kenobi), with Elijah Wood (The Lord of the Rings trilogy) returning in a recurring role. Also, two-time Academy Award-winning actress Hilary Swank (Million Dollar Baby) will guest star and join the all-star cast, along with Joel McHale (Community). Created by Ashley Lyle and Bart Nickerson (Narcos).

YELLOWJACKETS is executive produced by Lyle, Nickerson and fellow showrunner Jonathan Lisco. Drew Comins of Creative Engine also serves as executive producer along with Jeff W. Byrd, Sarah L. Thompson, Ameni Rozsa and Brad Van Arragon. The series is produced for SHOWTIME by Lionsgate Television.

YELLOWJACKETS is distributed by Paramount Global Content Distribution outside of Paramount+ markets.

About Paramount+

Paramount+ is a global digital subscription video streaming service from Paramount that features a mountain of premium entertainment for audiences of all ages. Internationally, the streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®, BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel™, in addition to a robust offering of premier local content. The service is currently live in various markets worldwide including Australia, Austria, Canada, the Caribbean, France, Germany, Ireland, Italy, Japan, Latin America, Switzerland, the U.K. and the U.S.