Biggest Race Audience Since 2016, Up 31% Year-On-Year And #1 Sport Of The Day.
From Friday to Sunday, Network 10’s coverage of the Formula 1® Louis Vuitton Australian Grand Prix hit the straight on 10, 10 Bold and 10 Play reaching 3.6 million national viewers, up 15% year-on-year, with BVOD viewers up 97% compared to 2024.
On Sunday, as crowds flocked to Albert Park,1.72 million viewers were on the edge of their seats as they watched Lando Norris win the Formula 1® Louis Vuitton Australian Grand Prix – Race for McLaren, in a dramatic race with mixed weather conditions and multiple crashes.
The Race finished P1 as the #1 sport of the day up 31% year-on-year and claimed its highest commercial share since 2008 in total people with 60.4%, as well as superb results in key advertising demographics with 64.2% in 25 to 54s and 62.1% in 16 to 39s.
In Melbourne, the race dominated clocking up a 71.7% commercial share in total people and 71.6% in 25 to 54s and 71% in 16 to 39s.
See the quick-fire fast figures forthe Formula 1® Louis Vuitton Australian Grand Prix 2025.
- Reached 3.6 million Australians across the weekend, up 15% year-on-year.
- Biggest BVOD viewing ever, up 97% compared to 2024.
- Biggest Race audience since 2016!
- Race: #1 sport of the day, and #1 sport in 25 to 54s and 16 to 39s
- Race: Reached 1.72 million Australians.
- Race: National total audience up 31% compared to 2024.
- Race: Highest commercial shares since 2008! – 60.4% in total people, 64.2% in 25 to 54s and 62.1% in 16 to 39s.
- Race: Biggest BVOD audience ever – up 87% on 2024.
A record 465,498 fans packed into Melbourne’s Albert Park Grand Prix Circuit over four days – 10,000 more than attended the 2024 event, where they enjoyed a stacked schedule of thrilling motorsport, entertainment and experiences.
The Paramount+ ‘Mountain of Entertainment’ proved to be a must-see family friendly activation rising 14 metres above Motorsport Straight, where visitors were transported into a winter wonderland with an innovative and immersive 4D gondola experience with the Paramount+ Goat as their host.
Nick Bower, General Manager – Ad Sales, Paramount Australia said: “It was a monumental weekend, and I must thank our incredible partners and sponsors as well as the Formula 1® Management and the Australian Grand Prix Corporation, for fantastic collaboration as we brought Aussie Formula 1® fans worldclass motorsport entertainment.
“At 10 Sport we live and breathe F1, and we saw strong commercial interest this year from diverse advertisers and categories, sharing that passion for the sport and wanting to connect to the massive audiences through Network 10’s unparalleled coverage of the F1 season opener.
“Thank you to all our new and returning sponsors and partners including Harvey Norman, 7-Eleven, Shannons, Subway and American Express, to name just a few of more than 20 major advertisers for the Formula 1® Louis Vuitton Australian Grand Prix 2025.”
Frank Smith, Executive Producer Sports, Network 10, said: “We have a long and proud 23-year history of broadcasting the Formula 1® Australian Grand Prix on Network 10, but this year was a highlight as the world watched on for the opening race of the season.
“Our exceptional commentary team have strong relationships with the biggest names in racing both nationally and globally, and we were able to bring that expertise to Australians with deep analysis, exclusive insights, entertaining stories and of course, all the thrilling track side action of fastest race in the country.
“More Australians watched the 2025 Formula 1® Louis Vuitton Australian Grand Prix on Network 10 than anywhere else, and we could not be prouder of what was an incredible weekend with more than 23 hours of coverage broadcasting one of country’s premier sporting events, and we can’t wait for next year.”
Formula 1® legend Guenther Steiner said: “It is always great to come back to Network 10. I’ve done my second year now and the team is just fantastic – it doesn’t feel like work, it feels like being with friends and doing a job secondly.
“I always love to come back to Australia, especially Melbourne for the Grand Prix. I was here with my family for two weeks in Australia and spent more than a week in Melbourne and the people are so welcoming not just for me but the F1 in general. It’s a fantastic vibe, good food, good wine – I love to come here.
“All of Australia wanted Piastri to win but I think Lando did a very good job and got a little bit lucky when he went off while Oscar didn’t. Lando did well to fight off Max Verstappen at the end which wasn’t easy, but he brought it home and got the first win for McLaren, and everybody goes off to China next week.”
Renowned expert Formula 1® reporter Rosanna Tennant added: “With so many fascinating storylines up and down the F1 grid, the excitement around the Australian Grand Prix this year was palpable.
“Whilst the torrential rain on Race Day played havoc with the action on track, it gave us plenty to talk about!
“It was a privilege to be part of Channel 10’s coverage again – the knowledge and passion the whole team has for bringing the stories from the F1 Paddock to fans watching around the country is unrivalled.”
Source: VOZ 5.0, National Total TV, Top 30 Programs, Ranked on Cumulative Reach, Based on Prelim times, Timeslot ranks and commercial shares based on Metro TV, confirmed times, overnight.
