Last night, audiences gorged on the gripping Grand Finale with 1.78 million total national viewers consuming the epic contest that saw Victorian barista, Nat Thaipun, crowned the 2024 winner of MasterChef Australia.
The two-hour special also dished up last night’s #1 show in 25 to 54s and 16 to 39s.
The finale capped off a spectacular 16th season that has so far seen 11.2 million Australians devour this delicious series that will only see viewers grow as fans and foodies continue to stream MasterChef Australia on 10 Play.
The series also had the biggest audiences ever on 10 Play with BVOD audiences averaging 142,000 viewers up 29% year-on-year.
MasterChef Australia 2024 Highlights.
Season
- 11.2 million viewers reached across the season.
- Up 1% on 2023 series average.
- Biggest BVOD audiences ever for the series!
- 142,000 BVOD viewers, up 29% year-on-year.
- VOZ total 7 day audience lifts 24% on overnights.
- 822,000 total national average audience (including 7-day TV and BVOD)
Grand Finale
- 1.78 million national viewers.
- Up 4% on 2023.
- #1 show in 25 to 54s and 16 to 39s.
- #1 in its timeslot.
- Biggest ever live stream audience for MasterChef!
Launch
- 1.71 million total national viewers reached.
- #1 show in 16 to 39s.
- #1 in its timeslot.
Season 16 also saw stellar sponsors and premium partnerships extend MasterChef Australia beyond the screen.
Australians got a taste of TV with Sumeet’s InTALIAN Simmer Sauce available exclusively for a limited time at Coles, featuring a unique blend of Indian and Italian flavours.
Fans of MasterChef Australia and lovers of fine dining were able to experience a unique pop-up restaurant and dining experience called ALUMNI, at Crown Melbourne, the first of its kind in the Southern Hemisphere.
The restaurant saw a rotating cast of MasterChef Australia alumni serving dishes from the cuisine they are best known for, with the 2024 winner, Nat Thaipun, starting her residency tomorrow, 18 July through to 4 August.
Last night saw audiences continue the MasterChef Australia conversation on social media with #MasterChefAU trending #1 in Australia.
The series also had incredible engagement across Facebook, Instagram, Tik Tok and X exceeding 300 million combined reach.
- Facebook: Over 135.1 million reach, more than 1.3 million from the finale alone.
- Top post: ‘Snez’s Jack in the box’ reaching 8 million.
- Instagram: 47 million reach.
- Top post: ‘How to eat Pani Puri’ reaching 8.5 million.
- X: Over 6 million impressions.
- Top post: ‘Nat’s Win Announce’ reaching 130.2k.
- TikTok: 111.9 million video views.
- Top post: ‘Dim Sim Lim’s Flying Noodles demo’ reaching 5.3 million.
Season 16 of MasterChef Australia certainly proved that there’s never been a season like this before.
Be sure to reserve your table at ALUMNI now so you can taste the best of season 16 for yourself with Nat’s exciting menu. Book now here.
MasterChef Australia is produced for Network 10 by Endemol Shine Australia (a Banijay company). Format created by Franc Roddam and represented internationally by Banijay Rights.
