In its 14th season, MasterChef Australia’s new twist on a traditional recipe saw the show bring back past contestants to battle against everyday home cooks in MasterChef Australia: Fans & Favourites.
1.22 million Australians, watched favourite, Billie McKay, take the title of MasterChef Australia 2022 in The Winner Announced.
It was the most watched entertainment show of the night and achieved the biggest ever MasterChef Australia live stream audience. The Winner Announced and Grand Finale Part 2 were the #1 and #2 shows of the night in under 50s and all key demos.
Returning for their third main season, judges Jock Zonfrillo, Melissa Leong and Andy Allen, were joined by some of the best chefs from Australia and overseas including Heston Blumenthal, Marco Pierre White, Maggie Beer, Rick Stein, Adriano Zumbo, Curtis Stone, Kirsten Tibballs and Matt Stone.
MasterChef Australia: Fans & Favourites was watched by a national total average audience of 840,000 across the season and achieved its biggest television shares since 2021.
With the addition of 7-day television time shift and BVOD, MasterChef Australia: Fans & Favourites saw an increase of 62% on its overnight television average audience. The season achieved its biggest ever live stream audience on 10 Play averaging 22,000 viewers, up 22% on 2021.
Social engagement with MasterChef Australia saw impressions on Facebook, Instagram and Twitter exceed 426 million.
MasterChef Australia: Fans & Favourites season in review:
- National total average audience (including 7-day TV and BVOD): 840,000 viewers.
- Capital city total average audience: 660,000.
- Live stream audience on 10 Play: 22,000 biggest ever live stream audience, up 22%.
- Minutes viewed: Over 416 million minutes viewed.
- Facebook: Over 340 million impressions, reached 153 million.
- Facebook: Top post ‘World Chocolate Day’ video reaching 8.4 million.
- Instagram: 77 million impressions.
- Instagram: Top post ‘Aldo/Jock Italian’ reel reaching 542,000.
- Twitter: Over 9 million impressions.
- Twitter: Top post ‘Grand Finalists’ image reaching 40,000.
- TikTok: 30 million video views.
- TikTok: Top post ‘Julie de-moulding chocolate’ image reaching 5.4 million.
Paramount ANZ’s SVP Content & Programming, Daniel Monaghan, said: “Congratulations to MasterChef Australia: Fans & Favourites winner, Billie McKay. This years’ season proves that MasterChef Australia holds a special place in viewer’s hearts.
“In 2009, MasterChef Australia paved the way for prime-time cooking shows and made Julie Goodwin a household name. In 2022, it continues to transform, inspire the nation, and impress the world’s best chefs – and made Julie Goodwin’s name a trending hashtag on Twitter.
“Thank you to Melissa, Jock and Andy – it was wonderful to see them back on our screens, as well as our favourite contestants and new batch of hopefuls. With the mix of nostalgia from returning contestants and the excitement from our new hopefuls, this season added a layer of emotion to the MasterChef rollercoaster, which was perfectly portrayed by Marty Benson and the Endemol Shine Australia team. And thank you to the Network 10 teams who continue to deliver premium support and results to the MasterChef franchise, Network 10 viewers and our commercial partners.”
Judges, chefs, contestants, and fans weren’t the only ones to return to the kitchen, favourite sponsors returned with new ideas and big results.
Paramount ANZ’s National Sales Director, Lisa Squillace, said: “In its 14th season, MasterChef Australia remains unlike any other format, where premium integration translates into immediate sales uplift for sponsors.
“Our Effect and Imagine teams continue to deliver our sponsors unique, creative integrations in ways that benefit brands, complement the MasterChef format, and adds value for the viewer.
“A prime example of this is MasterChef Australia’s ‘Bacon Me Go Nuts’ Choc-Tops partnership with Deliveroo and Mediabrands Content Studio. In an Australian first, viewers could experience a dish inspired by what they have seen in the show immediately after the winner was announced. Deliveroo saw immediate results with an increase in traffic for the night.
“MasterChef Australia’s total national audience, measured by VOZ, delivers sponsors incremental reach of up to 62% beyond metro overnight audiences.
“MasterChef Australia’s legacy and new sponsors have been brave and trusted the team at Network 10 to produce quality integrations for their brands. Thank you to Coles, Harvey Norman, a2 Milk, Deliveroo, Bulla, Cobram Estate, L’OR Espresso, Somat, MG Motors, Lite n’ Easy, Ultimate by Danone, Leggo’s and all our other partners for your continued and valued support.”
MasterChef Australia is produced for Network 10 by Endemol Shine Australia and will be back for its 15th season in 2023.
MasterChef Australia: Fans & Favourites.
Available On 10 Play On Demand.
Join the conversation:
#MasterChefAU
Source: OzTAM, 5 City Metro, Regional TAM, Combined Aggregate Markets, OzTAM National VPM, Virtual Australia, Consolidated 7. Increase for total audience based on National total audience vs. Metro Overnight. Series commercial shares based on Consolidated 7. % Bigger than competition based on overnight audience average of Nine/Seven audience in timeslot.
