MasterChef Australia Puts Entertainment On The Menu With The Winner Announced Dishing Up #1 Show In Key Demos And #1 Entertainment Show In Total People.
- The Winner Announced: 1.04 million national viewers. Peaked at 1.09 million.
- The Winner Announced: 158% bigger than its competition.
- The Winner Announced: #1 show in under 50s, 25 to 54s and 16 to 39s.
- Grand Finale: 900,000 national viewers. Peaked at 1.06 million.
- Grand Finale: 37% bigger than its competition.
- Grand Finale: #2 show in under 50s, 25 to 54s and 16 to 39s.
- The Winner Announced and Grand Finale were the #1 and #2 shows of the night in under 50s, 25 to 54s and 16 to 39s.
- 806,000 total national audience across the season.
- #1 in its timeslot in 25 to 54s and 16 to 39s across the season.
- Biggest live stream audience for the series.
- Biggest BVOD audiences for the series.
- Live stream up 32% year-on-year.
- BVOD up 21% year-on-year.
- VOZ Total audience lifts 27% on overnights.
- Australians got a taste of TV in world-first for the franchise with the BarbeRue Sauce exclusively at Coles.
Last night, fans, families and foodies were enthralled as Brent Draper took the title of MasterChef Australia 2023 in The Winner Announced that was watched by 1.04 million Australians.
The Grand Finale was the #2 show in all key demos, setting the table for The Winner Announced as main course was the #1 show of the night in all key demos.
Throughout the season, MasterChef Australia was watched by a national total average audience of 806,000 and achieved its biggest live stream and BVOD audiences ever.
The power of the new VOZ ratings system has come to the fore with MasterChef Australia, showing the full picture of the true viewing audience with an average increase of 27% on overnight audiences with the inclusion live stream and BVOD, demonstrating the growth and power of digital viewers in Australia.
This season had the biggest audiences ever on 10 Play with live stream averaging 29,000 viewers up 32% on 2022, and BVOD averaging 81,000 viewers up 21% year-on-year.
This season also saw a global-first for the franchise with MasterChef Australia and Coles rolling out the smoky, sweet and very spicy, BarbeRue Sauce to Australian shelves.
The challenge-winning condiment gave audiences a taste of TV in their kitchens with the BarbeRue Sauce available for a limited time at Coles stores around Australia.
And fans took to social media to continue the conversation and share the love of MasterChef Australia with strong engagement and combined impressions on Facebook, Instagram and Twitter exceeding 108.6 million.
MasterChef Australia season in review:
- National total average audience (including 7-day TV and BVOD): 806,000 viewers.
- Live stream audience on 10 Play: 29,000 biggest ever live stream audience, up 32% on 2022.
- 7 Day BVOD audience on 10 Play: 81,000 biggest ever live stream audience, up 21% on 2022.
- Facebook: Over 2 million impressions, over 2.7 million from the finale alone, 5.68 million reach.
- Facebook: Top post ‘Declan Helping Theo with Squid in Peter Gilmore’s Test Reel’ reaching 1.04 million.
- Instagram: 3 million impressions.
- Instagram: Top post ‘Jamie Oliver’s Walk in Reel’ reaching 1.9 million.
- Twitter: Over 1 million impressions.
- Twitter: Top post ‘Finalists announced GIF’ reaching 28.6K.
- TikTok: 11.3 million video views.
- TikTok: Top post ‘Pearl’s Taste Test Video’ reaching 2.6 million.
This year’s MasterChef Australia has been like no other following the sudden and tragic passing of beloved judge Jock Zonfrillo.
This season was dedicated to Jock and his family. We hope audiences enjoyed it as a celebration of Jock’s work, life and irrepressible passion for food.
MasterChef Australia is produced for Network 10 by Endemol Shine Australia.
