We’ve had a strong start to 2025 with enormous momentum behind our epic content slate.
I’m A Celebrity… Get Me Out Of Here! has been a success more than doubling the timeslot audience year-on-year and 10’s national TV audience is up 7% on the same point in 2024. 10’s metro broadcast TV viewing share is up 1.2 points and 10 Play is also having its biggest start to the year ever, with viewing up 35% on the same point of 2024—an incredible start but it’s just the beginning.
In February we were delighted to be invited to present at the Group M Next Era Upfronts, along with our President International Markets Ad Sales, Lee Sears, and a cameo from PAW Patrol’s Marshall.
Looking to March, we’re excited to welcome the SCA sales team who will extend our reach into highly populated regional markets giving us a compelling national sales footprint and offering.
Paramount Connect.
We’ve successfully completed the first phase of Paramount Connect with migration to the FreeWheel ad server platform, unlocking a single-entry point for advertisers to engage total TV planning.
Three sales teams are working with clients and agencies on converged campaigns across all mediums which will expand to a full team roll out later this quarter and we’re excited to be delivering unified advertising experiences to maximise investment and impact.
Fresh Laughs, Familiar Faves & Thrilling World Sports.
Australian Survivor: Brains V Brawn II has kicked off with an explosive season and Gogglebox Australia is now exclusive to 10 with two seasons of everyone’s favourite couch critics this year.
Hotly anticipated, new comedy, Sam Pang Tonight starts Monday, 17 March where Sam’s unique comedy style will shine, both celebrating and roasting the week’s news, as well as a celebrity guests.
We’re live broadcasting two high-octane motorsport events in March with the Australian-first Race Of Champions March 7 and 8 followed by the Formula 1® Louis Vuitton Australian Grand Prix just a week later.
Race Of Champions is the ultimate test of skill and speed as global motor sports go wheel to wheel in an epic showdown, and the Formula 1® continues to be the most prestigious race on the Australian motorsport calendar, with both broadcasts providing the ideal platform for brands to engage with audiences who are on the edge of their seats.
Football continues to be Australia’s most-played sport, and we give fans front-row seats to the very best local and international games with our Mountain of Football on Paramount+, 10, and 10 Play.
Paramount+ now has the exclusive Australian broadcast rights to Italy’s premier knockout football competition, Coppa Italia Frecciarossa, with the quarterfinals in February and the final in May.
We’re broadcasting CommBank Matildas matches live and exclusive on Paramount+ for the SheBelieves Cup in the US and the Subway Socceroos continue their AFC Asian Qualifiers™ facing Indonesia, Thursday, 20 March, on 10 and Paramount+ and China PR, on Tuesday, 26 March on Paramount+.
Paramount+ is also the only place to watch every single Isuzu UTE A-League Men and Ninja A-League Women matches live and on demand every weekend right through to the finals in May.
The Hungry Jack’s NBL 2024/25 season is now entering the finals play offs after what has been superb Sunday Hoops coverage with doubleheaders each week on 10 and 10 BOLD.
The Future of TV Advertising.
We’re looking forward to The Future of TV Advertising event Tuesday, 8 April in Sydney, with Beverley McGarvey, President of Network 10, Head of Streaming and Regional Lead for Australia and New Zealand, confirmed as a panellist.
This is a must-attend industry event for clients and agencies to understand the role of TV for advertising impact and business growth and we look forward to seeing you there.
Rod Prosser, Chief Sales Officer.
Source: Virtual Australia, OzTAM, Regional TAM, 6pm-10.30pm National Total (Weeks 1-7 2025), 10 Play all day minutes viewed.
