This year, we’ve seen unprecedented change across the media landscape and I acknowledge how challenging this has been for many of my industry colleagues. Amidst this upheaval, I remain immensely proud of the entire Paramount Sales Team. The future-forward structure we’ve built allows us to continue to offer stability and expertise that delivers results for our valued clients and partners.
Delivering Results.
Our H1 programming is proof of market performance with strong audience engagement and consistent results for brands and advertisers.
Network 10 reached more than 22.6 million Australians in the first half of 2024 with 10 Play having its biggest year ever up 36% year-on-year.
Our comedy shows continue to grow with lifts across the board including Have You Been Paying Attention?, Taskmaster Australia and The Cheap Seats, all up year-on-year and each one dominating their timeslots.
Sports coverage is also up with our A-Leagues, Matildas and Socceroos broadcasts achieving their biggest audiences ever and the Formula 1® Rolex® Australian Grand Prix was also up on 2023.
Paramount+ continues to be Australia’s fastest growing streaming service with new six-part original series Fake, starring Asher Keddie and David Wenham, breaking records achieving the biggest first week launch of a local drama since the platform launched in Australia.
Powerful Integrations.
Paramount ANZ Brand Studio continues to lead the market in premium brand integrations with standout successes across our key programs for returning partners and new sponsors.
Bedshed was a highlight in I’m A Celebrity… Get Me Out Of Here! joining us for a fifth season with unmissable and hilarious integrations involving luxurious beds in camp, just one of many sponsors that jumped in to join Robert and Julia in the jungle to leverage this key family show.
MasterChef Australia saw another exclusive sauce released with Coles, our major sponsor for all 16 seasons of this popular franchise.
We also launched a ground-breaking partnership with Crown Melbourne and the unique pop-up restaurant ALUMNI that featured a rotating roster of renowned contestants that culminated with the 2024 winner, Nat Thaipun, as the final chef, whose sessions have been a sellout success.
Strong H2 Opportunities.
The second half of 2024 is full of entertainment from bank heists to amazing races through to tasks, sharks, NCIS agents, dramas and dessert.
This compelling content slate spans our entire content ecosystem presenting unparalleled advertising opportunities.
We’re now in our second month of Paramount+ advertising tiers that has seen strong market uptake for holistic packages across our One Paramount offering spanning linear, BVOD, FAST and SVOD, with programmatic trading also launching soon on Paramount+.
My team is in market now showcasing our H2 opportunities with positive feedback from valued clients and partners so be sure to book your presentation today to see how One Paramount can offer your brand unparalleled access to engaged audiences on every platform.
Rod Prosser, Chief Sales Officer, Paramount Australia.
