The Bachelorette Australia season four had audiences falling in love. Total series audience UP on the last non-celebrity Bachelorette season.
It was third time’s a charm for Australia’s Bachelorette Ali Oetjen who found her true love with Taite in The Bachelorette Australia’s magical grand finale last night.
Here’s a snapshot of the finale numbers:
- The Final Decision
- National audience: 22 million.
- National peak audience: 35 million.
- Capital city audience: 926,000.
- Capital city peak audience: 03 million.
- The Grand Finale
- National audience: 996,000.
- National peak audience: 33 million.
- Capital city audience: 766,000.
- Capital city peak audience: 998,000.
The Final Decision and Grand Finale dominated under 50s audiences and key demographics. They were the top two shows in under 50s, 16 to 39s, 18 to 49s and 25 to 54s. The Final Decision was the #1 program of the night in total people.
Total audience for the season was 796,000. This is up 3% from season two (cause let’s face it, we’re not going to directly compare Ali’s season to Sophie’s. I mean Sophie was a big name international celebrity!).
Nationally, the total audience increases to 977,000. The series reached 7.46 million viewers across Australia.
The increase was driven by a surge in BVOD viewing with the series averaging 128,000 catch-up viewers an episode, UP 86% from season two. For those wondering, the most popular catch-up episode was episode 10 (150,000) where Ali went on the ‘WTF?’ hometown dates.
The weekly Wednesday and Thursdays shows were consistently in the top three BVOD shows each week it was on air.
In terms of the key demographics, it was clear that the key younger demographics were captivated by Ali’s love story:
- The show dominated its timeslot across the series and was #1 in total people, under 50s and the key demographics (16 to 39s, 18 to 49s and 25 to 54s).
On social, the show had people talking and regularly trended #1 across Australia while it was on-air. Check out the social stats from the season.
- Facebook Season Total Reach: 11,055,443
- Facebook Total Engagements: 101,297
- Facebook Average Weekly Total Engagements: 16,882
- Facebook: 188, 485 ‘likes’, up 4% on
- Instagram: 142,718 followers, up 6% on 2017
- Instagram: 4 million total Instagram reach
- Instagram: 95,242 average post reach
- Twitter: 22,135 followers, up 7% on 2017
- Twitter Total Impressions: 4 million.
Network 10’s Chief Content Officer Beverley McGarvey said: “Ali was a wonderful Bachelorette who surprised many. She was honest, focused and determined in her journey to find love which is what this show is all about. Congratulations to Ali and Taite! We wish you all the best in the future.
“It was great to see audiences embrace this season across all platforms.
“My heartfelt thanks to the show’s sponsors for their support. Thank you also to the team at Warner Bros. for their tireless efforts in bringing this season to life, Stephen Tate 10’s executive producer for his commitment throughout the season and everyone else at 10 for their work in making this season a success.
“To the contestants, thank you for opening up your hearts to finding love. We will see some of you in Paradise!”
