For those who love the thrill of two-wheel action, our Paramount ANZ sports locker has the Australian Motorcycle Grand Prix in pole position.
We’re proud of our long-standing broadcast partnership and in October this year, audiences lapped up our weekend of coverage of the 2022 Animoca Brands Australian MotoGP™ on Phillip Island, live and free on 10 and 10 Play, with podium ratings results.
- Reached 664,000 national viewers.
- 840,000 live minutes viewed on 10 Play.
Audiences leant into viewing watching all the thrilling action of the 2022 Animoca Brands Australian MotoGP™ race that secured:
- #1 in its timeslot.
- #1 in under 50s, 25 to 54s and 16 to 39s.
- 33.3% commercial share.
- 35.9% 25 to 54s, 31.7% in under 50s and 30.4% in 16 to 39s.
Track-Side Expertise
Our expert Network 10 broadcast team called all the action as Alex Rins won the 2022 Animoca Brands Australian MotoGP™. The commentary team was led by 10 Sport’s Tara Rushton and Scott Mackinnon, and former 500cc motorcycle champion and expert commentator Daryl Beattie. Plus, motorsport expert, Sam Charlwood, brought viewers all the news from pit lane and exclusive interviews.
Exclusive And Elusive Fans
Fans of MotoGP don’t follow the crowd. They’re an exclusive, elusive and lucrative audience.
- 49% of MotoGP viewers don’t watch AFL/NRL/Cricket on TV.
- 73% of MotoGP viewers didn’t watch the AFL.
- 78% didn’t watch the NRL.
- 67% didn’t watch the cricket.
If you’re keen for a piece of this two-wheel action that targets a hard-to-reach audience, then talk to your sales rep to get ahead of the pack in 2023.
Source ratings: OzTAM & RegionalTAM, 5 City Metro & Combined Agg. Markets, 2021-2022, audience, share, timeslot excludes pre/post/replays. 1 min. cumulative reach is total activity on Network 10, Consolidated 7. OzTAM 10 Play live stream audience.
Source exclusive and elusive fans: Nielsen CMV, 2022 Metro Survey 5, Base MotoGP viewers on TV
