Australian kids are loving our new Nickelodeon premium, free-to-air, multi-channel that launched on 1 August. It has rocketed up to the #1 commercial multi-channel in daytime for kids, up 42% year-on-year, and is giving families more Nick content they know and love, across daytime and night-time viewing, for free.
Let’s break it down for our new Nickelodeon free-to-air multi-channel.
- #1 commercial multi-channel in daytime for kids.
- Up 42% year-on-year across daytime in kids 12 years and under.
- Up 54% year-on-year across daytime in total people.
- Up 16% year-on-year across primetime in total people.
- Live stream viewers are up 32% year-on-year.
The programming schedule is full of fun and nostalgia for the young and young at heart. Whether you fancy a deep dive to the Bikini Bottom for some nautical nonsense, a heroic rescue mission with our mighty paw-some pups, indulge in some Nick@Nite nostalgia with 90’s retro classics – Nickelodeon is bringing Australian families more of the content they know and love – all for free.
In the mornings we’ve got Nick Jr. preschool favourites with PAW Patrol, Blaze And The Monster Machines, Blue’s Clues & You!, Baby Shark’s Big Show!, to name just a few. Then in the afternoons it’s The Smurfs, Middlemost Post, Season 12 of SpongeBob SquarePants plus Double Dare, iCarly, and more.
Then it’s Nick@Nite with retro 90’s classics for the first time on free-to-air, including Ren & Stimpy, Angry Beavers, Rocko’s Modern Life, Aaahh!!! Real Monsters and Catdog. But it doesn’t stop there with lots of LOL’s, action and adventure to indulge in with late night movies across the week.
There’s a world of advertising opportunity for your brand on our Nickelodeon channel. Talk to your Paramount ANZ Sales rep today to find out more.
Source: OzTAM 5 City Metro, Year-on-year based on 1/08/23-23/08/23 vs. STLY, Primetime 18:00-22:30, Daytime 06:00-17:59, Consolidated 7. OzTAM National VPM, Live stream minutes viewed.
