A fresh and playful Kellogg’s integrated TVC premiered in last night’s episode of Gogglebox Australia featuring the Dalton family, the first commercial of its kind under Network 10’s new and exclusive broadcast deal for the ever-popular format.
The commercial is a collaboration between Paramount Brand Studio, Kellogg’s and Bastion Agency, and is part of the Kellogg’s ‘For Real’ campaign busting myths in breakfast cereals, with Coco Pops Chocos featured in this TVC.
Last night was the third episode of Gogglebox Australia in the first of two seasons exclusive to 10 in 2025. It is already seeing outstanding success as the #1 show in its 7.30pm timeslot and audiences are up 18% on last year’s average.
Rachael Brand, Executive Producer, Paramount Brand Studio said: “We’ve created a truly integrated commercial starring the brilliant Dalton Family, who brought the fun and banter we know and love them for on Gogglebox Australia, to this campaign.
“Kellogg’s is such an iconic brand and household name in Australia that perfectly aligns with the premium brand-safe content of Gogglebox Australia that we know connects and resonates with Aussie audiences.
“This campaign has creativity and positive collaboration at its core and it’s what we do best at Paramount Brand Studio.”
This is the second integrated campaign for Kellogg’s and Network 10 this year following the successful sponsorship with I’m A Celebrity… Get Me Out Of Here! demonstrating the strength of the partnership and alignment with 10’s brand-safe content slate.
Additionally, Kellogg’s is just the second brand ever to leverage Gogglebox Australia IP in the history of the show, demonstrating the exclusivity of the sponsorship that will also feature in-program moments and additional campaign elements this season.
Lauren Maddocks, Senior Brand Manager at Kellanova said: “We’re thrilled to partner with Gogglebox Australia, bringing Kellogg’s into the homes of Aussies through one of the most genuine and entertaining shows on television.
“Just as Gogglebox Australia offers an unfiltered look at how real families and friends connect over their favourite programmes, our partnership brings Kellogg’s ‘For Real’ campaign to life by showcasing the real nourishment in our breakfast cereals, like 25% less sugar in Coco Pops Chocos or 12.7g of protein in Nutri-Grain High Protein Crunch.
“We’re excited to celebrate authentic moments and share the truth about what’s ‘For Real’ in every bowl.”
Stay tuned to this season of Gogglebox Australia on 10 and 10 Play to see more of the campaign revealed.
Gogglebox Australia.
Thursday At 7.30pm On 10 And 10 Play.
