Network 10 Achieves National Sales Footprint With Key Leadership Appointment And Regional Integration.
Paramount Australia (parent company of Network 10, Paramount+, Nickelodeon and MTV in the Australian market), today announced the appointment of Kat Droulers as Queensland Sales Director – Ad Sales, completing the company’s national Sales leadership team led by General Manager – Ad Sales, Nick Bower.
With over two decades of advertising and media sales experience, Kat leads the advertising sales team across Queensland, overseeing Paramount Australia’s complete portfolio of metro and regional broadcast, 10 Play, and Paramount+. The integration of the 10 Regional sales team, led by Helen Elliott, Head of Regional Sales Brisbane, brings additional expertise and market connections to the Paramount team.
This announcement follows Network 10’s acquisition of Southern Cross Austereo’s (SCA) regional television licenses in Queensland, southern New South Wales and Victoria, along with WIN Network’s Northern New South Wales license, and the integration of SCA’s regional sales teams into Paramount’s metro offices, creating a unified national sales network that leverages both metropolitan expertise and regional market knowledge.
Rod Prosser, Chief Sales Officer at Paramount Australia, said: “I’ve worked with Kat for over 20 years in various capacities, and I am thrilled to announce her leadership role in Queensland, which is an essential market in our national strategy. Kat’s exceptional leadership, proven track record in stakeholder engagement across all levels of business, coupled with her deep industry acumen and genuine leadership style, positions her perfectly to drive our integrated offering forward.
“This is a transformative moment for Paramount Australia’s commercial capabilities. By bringing together our metro and regional sales teams under one roof, we’re now able to offer advertisers a truly national footprint with local expertise. The combined strength of our teams delivers unprecedented value to our clients and partners.”
Nick Bower, General Manager – Ad Sales at Paramount Australia, said: “Kat brings an authenticity to her leadership that resonates strongly with both our team and our clients. Her strategic mindset, ability to foster meaningful partnerships while delivering commercial outcomes makes her an invaluable leader as we continue to strengthen our national presence.
“The merger of our sales teams has already created exciting synergies. This integration isn’t just about combining teams – it’s about creating new opportunities for our advertising partners.”
Kat Droulers, Queensland Sales Director – Ad Sales, said: “This integration marks an exciting expansion of our Queensland presence. By welcoming our regional colleagues and their deep market expertise, we’re creating a powerhouse team that combines Paramount’s innovative solutions with unparalleled local knowledge.
“This positions us to deliver even more sophisticated, targeted solutions that truly serve both our metro and regional clients. I’m looking forward to working with Helen and her team as we strengthen our unified Queensland offering.”
Kat is a seasoned professional with over two decades of experience in advertising, media sales and leadership roles at companies such as IdeaWorks, Mitchell Media, Media Circus, and Carat Australia. Kat has been a pivotal member of the Network 10 team since 2018, initially serving as the Group Sales Manager and then Acting Queensland Sales Director at Paramount Australia.
