The Paramount ANZ sports locker has hoops of entertainment for fans with the Hungry Jack’s National Basketball League (NBL).
Now in the second season of our three-year deal as the free-to-air partner for the league, we’re in full swing with Sunday Hoops taking fans court side with four hours of high-octane basketball action, live and free on 10 Peach and 10 Play.
Our coverage gives NBL supporters a front row seat to the biggest games of the season, as the best, battle it out on the court.
In December, it’ll be unboxing while watching box outs with a special Christmas night Clash of the Titans lined up between the Sydney Kings and Melbourne United, one for the whole family this festive season.
Plus, this season, the finals in February 2023 have a fresh approach to keep fans on the edge of their seat with a brand-new, play-in format that can shake up the ladder, deliver sudden death matches as well as surprise eliminations.
And if the last season is anything to go by, we’re in store for slam dunks of audience appeal as the 2021-22 season:
- Reached 2.14 million national viewers
- Saw 1.61 million total minutes viewed on 10 Play.
Basketball fans are in step to the beat of their favourite sport and aren’t swayed by the pack. They’re an exclusive and elusive sport audience.
- 30% of NBL viewers don’t watch AFL/NRL/Cricket on TV.
- 52% of NBL viewers didn’t watch the AFL.
- 67% didn’t watch the NRL.
- 61% didn’t watch the cricket.
If you’re interested in shooting hoops with us, then get in touch with your sales rep today who can help you score goals for your brand.
Source 2021-22 season: OzTAM & RegionalTAM, 5 City Metro & Combined Agg. Markets, 2021-2022, audience, share, timeslot excludes pre/post/replays. 1 min. cumulative reach is total activity on Network 10, Consolidated 7. OzTAM 10 Play live stream audience.
Source exclusive audience: Nielsen CMV, 2022 Metro Survey 5, Base – Basketball viewers on TV
