Football fans are loving all the action on Network 10 and Paramount+, Australia’s home of football, with audiences soaring across all leagues and competitions this year.
2024-25 ISUZU Ute A-League And Ninja A-League
The ISUZU Ute A-League Men’s competition and the Ninja A-League Women’s season have commenced seeing fans flock to matches and strong audience growth on Network 10 and Paramount+.
This year marks the 20th anniversary for the A-League competition, a major milestone to be recognised and celebrated throughout the entire season.
There’s only been a handful of rounds for both leagues so far this season but with new signings, stunning new kits, new head coaches and young players to watch, we’ve already seen audience growth for our football coverage spanning 10, 10 Play, 10 Bold and Paramount+.
- The ISUZU Ute and Ninja A-Leagues have reached 1.4 million Australians across the season-to-date.
ISUZU Ute A-League
For the ISUZU Ute A-League Men’s competition, the Central Coast Mariners return as both Premiers and Champions and will gun for an unprecedented threepeat this season, but 12 teams stand in their path – including newcomers, Auckland FC, making it two New Zealand clubs competing in the same season for the first time. The League has seen strong audience growth to date.
- Achieving its biggest total audience ever on Paramount.
- Achieving its biggest digital audiences ever across 10 Play and Paramount+.
- The average national total audience is up 34% after the first 4 rounds, compared with the same point last season.
- 10 Play audience is up 73% after the first 4 rounds, compared with the same point last season.
- Paramount+ stream starts are up 20% after the first 4 rounds, compared with last season.
Be sure to watch all the A-League action each weekend with information on how to watch the ISUZU Ute A-League matches here and the Ninja A-League matches here.
Unite Round
This weekend, 22-24 November, sees the second Unite Round, the ‘ultimate away day’ where Sydney plays hosts to all 12 Ninja A-League Women and Isuzu UTE A-League Men matches in a football feast for the whole family.
Crowds at the matches and audiences watching on at venues and at home are certain to set new records this year.
Head to the A-Leagues website to find out more about the Unite Round.
Subway Socceroos
The Subway Socceroos have been battling it out in the Round Three AFC Asian Qualifiers™ – Road To 26 qualification campaign during the November FIFA Men’s International Window.
After a hard-fought scoreless draw against Saudi Arabia, the Subway Socceroos snatched a 2-2 draw against Bahrain and are now in second position in Group C, amidst a logjam of teams separated by a single point.
Aussie audiences have been with them the whole way as they continue their Road to 2026 campaign.
- Reached 4.4 million Australians across 2024-to-date.
- Subway Socceroos vs China PR on October 10 was the biggest Socceroos audience since March 2022!
- Subway Socceroos vs China PR reached 1.2 million Australians and had a national total audience of 456,000 viewers.
- Subway Socceroos vs Saudi Arabia reached 1.1 million Australians and had a national total audience of 435,000 viewers.
- Achieving its biggest total audiences ever.
- The average national total audience is up 39% year-on-year.
- Achieving its biggest digital audiences ever across 10 Play and Paramount+.
- 10 Play audience is up 51% year-on-year.
- Paramount+ stream starts are up 164% year-on-year.
Australia will next face Indonesia (home) and China PR (away) in the March 2025 FIFA Men’s International Window.
Find out how to watch the Subway Socceroos matches here.
CommBank Matildas
The CommBank Matildas have been in fine form for the FIFA Women’s International Window pulling off an incredible win against Olympic bronze medallists Germany, 2-1, in October and a nail-biting draw against Switzerland.
Fans and audiences continue to throw their full support behind the Tillies.
- Reached 6.1 million Australians across 2024-to-date.
- CommBank Matildas vs. China PR on 3 June was the biggest Matildas’ audience ever on Paramount!
- CommBank Matildas vs. China PR on 3 June reached 2.7 million Australians and had a national total audience of 1.1 million viewers.
- Achieving its biggest total audiences ever on Paramount.
- CommBank Matildas primetime matches average a national total audience of 857,000 viewers, up 130% year-on-year.
- Achieving its biggest digital audiences ever across 10 Play and Paramount+.
- 10 Play audience is up 133% year-on-year.
- Paramount+ stream starts during primetime matches are up 144% year-on-year.
Be sure to tune in when the CommBank Matildas take on Brazil and Chinese Taipei on home soil in the final FIFA Women’s International Window of 2024 on 10, 10 Bold, 10 Play and Paramount+.
CommBank Matildas v Brazil
Thursday, 28 November, 9:00pm AEDT
Sunday, 1 December, 7:35pm AEDT
CommBank Matildas v Chinese Taipei
Wednesday, 4 December, 8.00pm AEDT
Saturday, 7 December, 7.30pm AEDT
Find out how to watch all the CommBank Matildas matches here.
Australia’s Home Of Football.
Aussie audiences are showing their love for football, the round ball, world sport type, that boasts more than 3.5 billion worldwide fans.With local audiences and fans continuing to grow, there’s never been a better time to get your brand onto the pitch and into the broadcast on Network 10 and Paramount+, Australia’s home of football.
Contact the Paramount Australia sales team to find out more here.
Source: Virtual Australia, Total TV, Cumulative Reach, When watched, Total audience based on match only, A-League 2024-25 season-to-date: Oct 1-Nov 19 2024. Socceroos and Matildas based on calendar year-to-date. Paramount+ based on internal analytics.
