It’s love x three in this season of The Bachelors Australia that’s set to sizzle this summer on 10.
Filmed in a glamourous Gold Coast mansion with all the sun, surf and sandy bits, the Bachelors will send hearts a flutter from 9 January 2023.
A solid fan favourite for 10 seasons, our passionate audience wears their hearts on their sleeves as they get hot and heavy with us, heavy viewing that is with 87% of The Bachelor Australia viewers watching at least two-thirds of the season (1).
These viewers also have more disposable cash with 62% of The Bachelor Australia viewers sitting in the high band of household incomes (2).
That’s a whole lotta love and attention for advertisers to monetise.
Our handsome host with the most, Osher Gϋnsberg has had a ringside seat to all the romance over the years and said: “In the TV game, you never get the chance to remix a hit – but we have remade The Bachelors into an absolute banger.
“And when we get to the drop – we are going to see a Bachelor drop to one knee. Yes. A proposal.”
We’re also opening up the show with authentic drama and genuine emotional connection as described by Tim Ali Executive Producer, Paramount ANZ: “We’re taking viewers slightly more behind the curtain, taking a more natural, authentic approach to storytelling. It’s the most love, the most drama, the most real and genuine season we’ve ever made.
“We’ve re-engineered format beats to encourage true connection and choice. Not just by the Bachelors, but by the ladies as well.
“Not only are we progressive in look and feel, but also with the cast and their unique stories that drive the narrative throughout the whole series.
“Yes, it gets dramatic but the eloquence, understanding and supporting nature these ladies and men address issues with is remarkable. It will truly encourage a lot of discussion by the audience at home.”
And fans of The Bachelor Australia certainly do like to discuss the show taking to social media in droves to share their passionate views.
The Bachelor Australia is in the top five most tweeted about reality shows in the country (3) and this year on Facebook the show reached 26.4 million people globally and had 33.6 million video minutes viewed, even in a year when it was on a break! (4)
The buzz around our Bachies is building and you can certainly feel the love from these recent agency visits to Denstu, Omnicon, Publicis and Mediabrands, answering questions from fans and a little sexy sax to get everyone in the mood.
So, get ready to beach all day and Bach all night this summer when the new season of The Bachelors Australia hits screens and shoots an arrow through your heart from Monday 9 January 2023 on 10 and 10 Play.
- Nielsen Consumer and Media View, Metro Survey 5 2022, Watched on TV in past 12 months
- Household Income Bands 1-2, Source: OzTAM, 5CM, August 2022
- When it Comes to Reality TV, Aussies Watch, Tweet, & Repeat
- Meta data from 1 January to 26 November 2022.
