Paramount will take your brand further faster in Q1.
Get ready to accelerate into 2025 with Paramount Australia’s hot summer entertainment and powerful content ecosystem that can put your brand in the fast lane for Q1.
From the heart of the South African jungle to deserted beaches in Samoa, from the heart pumping action track side to the chilled comforts of the couch, we’ve got the shows that Aussies love to watch, delivering all the feels and brand-safe, family content for advertisers everywhere.
I’m A Celebrity…Get Me Out Of Here!
Starting out the year with Robert and Julia welcoming our band of hapless celebrities into the heart of the South African jungle for the launch of I’m A Celebrity…Get Me Out Of Here! on January 19.
Campmates will laugh, cry, scream, squeal and hurl, all for our entertainment. While camp life might be dicey for our celebrities, this show is a safe space for brands wanting to make a big impact for the start of the year.
It’s the ideal Summer viewing offering audiences light relief and a welcome respite from the relentless slog of sport, to see who will reign supreme as the King or Queen of the Jungle.
I’m A Celebrity…Get Me Out Of Here is a definite scene stealer and here’s why.
- I’m A Celebrity…Get Me Out Of Here reached 8.6 million Australians in 2024.
- It averaged 848,000 total national viewers.
- Last year saw the biggest ever 10 Play audiences, up 47% year-on-year.
- It’s going to be even bigger when it returns to Summer in 2025! Last time it was on our screens in Summer was 2021-22 where its 7 Day TV audience was 27% higher than its audience in April.
Australian Survivor
Advertisers ready, go! It’s time to don your buffs because we’re welcoming back our most successful theme ever of Survivor in 2025 with the second instalment of Brains V Brawn in Q1.
This is iconic show is a family fan-favourite with generations of devotees who’ve watched contestants outwit, outplay and outlast the competition.
Once again, our two tribes are separated by smarts and strength, before battling it out on the beaches of Samoa for the title, the glory, and half a million dollars.
But brands are the real winners because Australian Survivor provides unparalleled audience attention and engagement and here’s why.
- Reached 8.1 million Australians in 2024.
- 10 Play’s #1 show of the year.
- Averaged 825,000 national total audience.
- Biggest ever 10 Play audiences, up 14% year-on-year.
Formula 1® Australian Grand Prix
It’s been hailed as the sexiest sport on the planet, and we tend to agree.
The high-octane action of the Formula 1® Australian Grand Prix is an electrifying experience for more than 450,000 fans who flock to the track while millions eagerly watch on across Australia.
This opening race of the Formula 1® season promises to be an epic thrill as the F1® cars blaze around the Albert Park circuit offering brands the chance to get in the fast lane.
As crowds and audiences continue to grow, advertisers can accelerate into the straight with the Formula 1® Australian Grand Prix, giving them pole position to audience action. Here’s why.
- Across the weekend the broadcast reached 3.2 million Australians in 2024.
- Formula 1® Australian Grand Prix Race averaged 794,000 national total audience, up 7% vs. 2023
- The race #1 in its timeslot in total people and all key demos.
- The race had its biggest ever 10 Play audiences, up 56% year-on-year.
Gogglebox Australia
Australia’s favourite couch critics continue to deliver their honest and often hilarious thoughts on the week of TV on Gogglebox Australia.
Back for a fun-filled 21st season in Q1, this multi-TV Week Logie award winning show will see the return of all the beloved households with more laughs, more shocks and more feels for audiences to enjoy.
Reflecting a cross-section of Australian households, Gogglebox Australia continues to be an audience favourite offering a compelling brand opportunity given its strong audience appeal.
Here’s why.
- H1 series of Gogglebox Australia reached 5.4 million Australians in 2024
- It averaged 718,000 national total audience.
- It was #1 in its timeslot in total people and all key demos.
Book Now For Q1 2025.
Q1 is totally stacked on 10 but there’s even more advertising opportunities across Paramount Australia. Our premium video business and powerful content ecosystem has an incredible pipeline of world-class global and local content, with strong audience reach and engagement across national linear TV on 10, BVOD and FAST on 10 Play, and SVOD with Australia’s fastest growing streaming service Paramount+.
In 2025 we’re also unlocking a single-entry point for advertisers to access a unified digital ecosystem and engage total TV planning, trading and measurement via Paramount Connect.
Now is the time to accelerate into 2025 so talk to your Paramount Australia sales representative to book your campaign and get your brand into the fast lane.
Source: OzTAM, Regional TAM, Virtual Australia, 7 Day Total Audience, Reach includes encores.
