This year, 10 Play celebrated 10 years and its biggest year yet. 10 Play is Australia’s fastest growing broadcast video on demand platform, up 26% on 2022, with its members increasing by over 1 million to 7.3 million.
Since the addition of Pluto TV FAST channels on August 31, 10 Play’s daily FAST viewing has increased by 237%. 10 Play’s FAST viewers are younger – 75% are 18 to 54, compared to a 62% average for commercial BVOD.
10 Play reaches over 2.5 million Australians every single month, and monthly reach has grown 22% on 2022.
10 Play is a bigger part of total audiences in 2023, representing up to 25% of total audience for key shows like The Bachelors Australia season 10.
10 Play’s BIGGEST year yet includes:
- Australia’s fastest growing BVOD platform.
- Minutes viewed up 26% on 2022.
- Over 2.5 million Australians reached monthly, up 22% on 2022.
- 237% growth in daily FAST viewing since the launch of Live with Pluto TV FAST channels on 31 August.
- 10 Play’s FAST viewers are younger – 75% are 18 to 54, compared to a 62% average for commercial BVOD.
10 Play’s wrapped 2023 looks a little like this – and all we can say is, don’t start no drama with The Bold and The Beautiful fans…
Top shows (most minutes watched):
- The Bold and The Beautiful Fast-Tracked
- MasterChef
- Australian Survivor
- I’m A Celebrity…Get Me Out Of Here!
- The Bachelor
- Have You Been Paying Attention?
- The Amazing Race Australia
- Hunted
- Paw Patrol
- Prisoner
- Thank God You’re Here
- CSI: Crime Scene Investigation
- Survivor US
- The Traitors
- The Masked Singer Australia
- Taskmaster
- The Dog House Australia
- Dessert Masters
- Neighbours
- The Cheap Seats
In their biggest era:
- Have You Been Paying Attention?
- Australian Survivor
- I’m A Celebrity… Get Me Out Of Here! Australia
- MasterChef Australia
- Gogglebox
- The Amazing Race Australia
- The Masked Singer Australia
- The Cheap Seats
Total minutes viewed: 6.1 billion
Total Members: 7.3 million
Source: OzTAM National VPM, Virtual Australia 5.0, When Watched Cumulative Reach (Average monthly reach is Aug-Nov average, yearly growth is January-November 2023 vs. January-December 2022), FAST growth based on August 31 – November 30 vs. January 1 – August 30 average, Total Minutes viewed growth is Weeks 1-48 2023 vs. 2022
