We’ve said it before and we’ll say it again: we’re not about total people audience. We’re not that network, simply because that’s not how most of you buy audiences.
You buy demos and you buy segments – and we have both.
When it comes to the demos that matter, with all due modesty, we dominate.
We have four of the top five biggest shows on TV right now in under 50s – Australian Survivor, The Bachelor Australia, Gogglebox and Have You Been Paying Attention?. That’s the key demos of 16 to 39s, 18 to 49s and 86% of 25 to 54s!
Survivor and Bachie are #1 in their timeslots in under 50s, 16 to 39s, 18 to 49s… you get the idea.
Our shows skew younger than other networks’ shows and we connect with the under 50s across multiple platforms.
Look at August’s OzTAM BVOD rankings. OK, we’ll look for you: 10 Play had 23 of the top 30 commercial TV shows, including all of the top 15, thanks to The Bachelor Australia, The Bold and the Beautiful and Australian Survivor. Biggest month ever for 10 Play? You bet it was.
And Bachie and Survivor were the top two entertainment shows on social last month.
By the way, since August, our commercial share has grown year on year in the demos that count:
Up 0.5 point in under 50s to 29.6%
Up 0.9 point in 16 to 39s to 32.5%
Up 0.5% in 18 to 49s to 30.6%
Obviously, we are not the 20% network!
Source: OzTAM, 5 City Metro, Combined Aggregate Markets, Consolidated 7. OzTAM VPM National Ratings (7 Day BVOD).
