Network 10 remains the youngest free-to-air television network in Australia and boasts more of the top entertainment shows in key advertising demographics than its competitors.
Capturing Australia’s attention in 2022, Network 10 premiered the #1 new show on television, Hunted. Holding Australia’s attention throughout the year was TV’s #1 8.30pm show, Have You Been Paying Attention?, followed by TV’s #2 8.30pm show featuring everyone’s favourite couch critics, Gogglebox Australia.
Family favourite, I’m A Celebrity… Get Me Out Of Here!, doubled the audience of its closest competition, while TV’s most wholesome show, The Dog House Australia (produced by Network 10), was 2022’s #1 lifestyle show. Australian Survivor and the #1 cooking show, MasterChef Australia, achieved their biggest ever BVOD audiences on 10 Play.
Network 10 reached 11.9 million exclusive and elusive sport viewers across the year with some of the country’s biggest sporting moments. The 2022 Melbourne Cup Carnival reached 3.51 million Australians, the Australian Formula One Grand Prix reached a phenomenal 3.2 million Australians, while the A-Leagues have reached over 6.5 million fans.
10 Play is having its biggest year yet, up 6% year-on-year, with more than 6.2 million registered users. In addition to more exclusive content being added to the platform, 10 Play has seen enormous growth in live streaming, up 21% on the same point of 2021.
Daniel Monaghan, SVP Content and Programming, Paramount ANZ, said: “Network 10’s strength in under 50s and key age groups has again secured us more of the top 15 entertainment shows in under 50s, 25 to 54s and 16 to 39s than any other commercial network.
“10 Play has had its biggest year yet, growing 6% on 2021, and its catalogue is constantly expanding with a flowing pipeline of premium and exclusive content.
“In 2023, we’ll be ringing in the year with a new era of The Bachelors, like you’ve never seen it before. Returning to the South African jungle and to a new date in the calendar, Chris and Julia will host a fresh bunch of celebs in I’m A Celebrity… Get Me Out Of Here!.
“For main course, MasterChef Australia will once again cook up a storm followed by sweets with Dessert Masters premiering in 2023. Once The Dog House Australia convinces you to adopt a dog, Dogs Behaving (Very) Badly Australia’s Graeme Hall, will help you train your new canine compadre. Also new in 2023 is the highly anticipated Location, Location, Location, ready to turn dream homes into reality.
“The Project – the youngest news and current affairs show on TV – will return in 2023 with Sarah Harris joining Waleed Aly at the helm, marking the beginning of a wonderful new era for the show.10 News First, with its team of award-winning journalists and nationally established presenters, reaches three million Australians every week and its live stream and off-network news presence continues to grow.
“From the Australian MotoGP and the Formula One Australian Grand Prix to the Melbourne Cup Carnival, 10 will deliver big and memorable sporting moments in 2023. Plus, 10 Bold will continue to kick goals with the Isuzu UTE A-League matches, while every match of the Liberty A-League season is live and free on 10 Play, and 10 Peach is home to NBL games every Sunday.”
Rod Prosser, Chief Sales Officer, Paramount ANZ, said: “Paramount continues to deliver best-in-class, consistent, brand-safe, premium integrations for advertisers across all our platforms, supercharged with several unique opportunities for advertisers and sponsors including a myriad of new offerings on 10 Play.
“The future of audience consumption spans across all screens, making total content measurement and monetisation more important than ever for a world-leading entertainment company such as Paramount.
“This year we’ve cemented our position as industry leaders in advertising innovation with our suite of next generation ad products and strategic partnerships including KERV Interactive, Samba TV, Magnite, Innovid plus BrandBOOST and AdSelector.
“We’re able to target, connect and engage audiences in compelling new ways and will continue working closely with our partners in 2023 to deliver meaningful results.”
2022 Ratings Highlights
Hunted
- 13 million national total viewers.
- TV’s biggest new show of 2022.
- #1 in its timeslot.
- #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
Have You Been Paying Attention?
- 983,000 national total viewers.
- TV’s #1 8.30pm show.
- #1 in its timeslot.
- #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
I’m A Celebrity… Get Me Out Of Here! Australia
- 960,000 national total viewers.
- #1 in its timeslot.
- #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
- More than double the audience of its competition.
Australian Survivor: Blood V Water
- 875,000 national total viewers.
- Biggest ever BVOD audiences.
MasterChef Australia
- 842,000 national total viewers.
- #1 in its timeslot in 25 to 54s and 16 to 39s.
- Biggest ever live stream audience.
Gogglebox
- 836,000 national total viewers.
- TV’s #2 8.30pm show.
- #1 in its timeslot.
- #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
The Masked Singer Australia
- 815,000 national total viewers.
- Biggest ever BVOD audiences.
The Dog House Australia
- 706,000 national total viewers.
- #1 lifestyle program.
- #2 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
The Cheap Seats
- 530,000 national total viewers.
- Biggest ever total audience.
- #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
Would I Lie To You? Australia
- 485,000 national total viewers.
- Top three comedy on TV.
- #1 in its timeslot in under 50s and 16 to 39s.
The Project 7pm
- Australia’s youngest news and current affairs show.
- Reaches 6.2 million Australians every month.
- Biggest ever live stream audience
Melbourne Cup Carnival
- Reached 3.51 million national viewers.
- Biggest ever BVOD audience.
- Lexus Melbourne Cup Race: 1.51 million national total audience.
2022 Formula 1® Heineken Australian Grand Prix
- 761,000 national total viewers.
- #1 in its timeslot.
- #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
- 53% commercial share.
MotoGP
- Reached 664,000 national viewers.
- #1 in its timeslot.
- #1 in under 50s, 25 to 54s and 16 to 39s.
Isuzu Ute A-League
- Reaching 6.5 million Australians.
- #1 in its timeslot in under 50s across the multi-channels.
10 Play’s Biggest Year Ever:
- Total minutes viewed up 6% compared to the same point in 2021.
- Live streamed minutes viewed up 21% compared to the same point in 2021.
- 80% growth in content hours available.
- Registered users have grown 84% in two years, to 6.2 million.
- Over 700,000 new male members since the launch of football on 10 Play.
Source: OzTAM, Regional TAM, OzTAM National VPM. Top programs and #1 claims exclude sport, 5pm-midnight, minimum 3 episodes, capital city TV audiences. Week 1 to Wednesday of Week 48, 2022.
