Paramount Consumer Products has signed a deal with a.k.a Brands Holding Corp., the proud owners of premium streetwear label Culture Kings, covering some of the biggest brands in the Paramount portfolio including Nickelodeon, MTV Entertainment Group and Paramount Pictures. This global two-year multi-property deal will offer an extensive collection from streetwear, accessories, bags to loungewear, socks and underwear.
What better way to kick off the first launch of this partnership with none other than Nickelodeon’s Avatar: The Last Airbender. This multi-award-winning series is one of the most beloved animated properties of all time and will be the theme of an impressive eight-piece collection under the Goat Crew brand with a streetwear focus.
The Goat Crew x Avatar: The Last Airbender apparel collection is now in stores and online across Australia and New Zealand. Dropping two epic ranges: The Elements Range (Water, Earth, Fire and Air), with four t-shirts (one for each element), and The Core Range, consisting of two Aang t-shirts (white and black), one Aang hoodie (black) and a Fire Nation long sleeve shirt (black).
Goat Crew has been in the Culture Kings brand portfolio since the beginning and in the last 12 months, has risen in ranks to become one of the leading brands that taps into pop culture. As a brand which is designed to disrupt the status quo in streetwear, Goat Crew have done official collaborations with television shows, movies and athletes. These have included Stranger Things, Squid Game, Cowboy Bebop, Naruto, Robert Whittaker, Isreal Adesanya, Tai Tuivasa, Attack on Titan, Street Fighter and now, Avatar: The Last Airbender.
The partnership, which will be supported by a heavy weight Culture Kings and Paramount Consumer Products Marketing campaign, will see streetwear collaborations rolled out across over 40 properties throughout the two-year deal.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount Global (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.
