At Paramount Australia, we proudly celebrate women’s significant role in the content we make, their key place in the makeup of our audience and the diverse ways they engage with our content. Women form a crucial part of our viewership, and here’s a closer look at how they shape and influence our programming and their role as consumers.
Women make up an important part of 10’s audience.
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- Network 10 and 10 Play reach over 6.8 million women in an average month (that’s 61.8% of the population!).
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- Network 10 (10 + 10 Bold DRAMA + 10 Peach Comedy + Nickelodeon) is the richest free-to-air network in women – 60% of its prime-time audience are women.
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- 63% of Channel 10’s audience are women.
Women are important consumers.
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- 44% of 10’s audience are female grocery buyers.
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- 61% of women who earn over $100,000, watch 10.
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- 67% of 10’s viewers think it’s important that women should have a career outside the home.
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- 61% of women who say success is very important to them, watch 10.
Women watch more TV.
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- Women spend 1 hour and 17 minutes on average each day watching TV, 14 minutes more than men.
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- Women spend an average of 73 minutes watching Network 10 per week, 23 minutes more than men.
What women want to watch.
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- Women’s favourite shows on 10 include: Have You Been Paying Attention?, I’m A Celebrity… Get Me Out Of Here!, MasterChef Australia, Australian Survivor, Gogglebox Australia, Taskmaster, Neighbours and The Bold & The Beautiful.
Women’s sport has never been more successful.
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- Women’s Football (A-Leagues and Matildas) is kicking goals with record-breaking audiences.
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- Matildas V China PR Game 2 was the biggest-ever Football match on Network 10, reaching 2.84 million total viewers and over 1.29 million women.
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- The Liberty A-League Women 2023-24 Grand Final achieved its biggest-ever TV and digital audiences.
Representation is important:
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- Paramount+’s Top Gear Australia is the first franchise to cast a female as The Stig.
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- Eight-part local drama series, Fake, continues to break viewing records on Paramount+ and was inspired by Stephanie Wood’s powerful memoir and created by a team of talented women including Kindling Pictures’ producers Imogen Banks and Emelyne Palmer, co-produced by and starring Asher Keddie, screenwriter, Anya Beyersdorf and director, Emma Freeman.
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- We celebrate our talented female hosts including Julia Morris, Celia Pacquola, Poh Ling Yeow, Sofia Levin, Melissa Leong, Melanie Bracewell, Sarah Harris, Georgie Tunny, Mel Tracina, Kate Langbroek and Tara Rushton.
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- 100% of 10 News First anchors are female, including Sandra Sully, Narelda Jacobs, Ursula Heger, Jennifer Keyte, Kate Freebairn, Chris Bath, Natalie Forrest, and Sharyn Ghidella, along with our Network Entertainment Editor Angela Bishop and Network Political Editor Ashley Raper.
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- Four of our five 10 News First Executive Editors are women including Gerda Jezuchowski in Adelaide, Nicole Strahan in Melbourne, Pamela Magill in Perth and Erin Edwards for Queensland.
At Paramount Australia, we are dedicated to championing women both on-screen and off. Their viewership, engagement, representation, and contributions are central to our success, and we remain committed to delivering content that resonates with and celebrates our diverse audience.