OUR AUDIENCES

Across our free-to-air and pay television channels, social media channels and free and paid streaming services, Paramount reaches over 16.2 million Australians every month. Our audiences are younger, more affluent and more exclusive, allowing advertisers to build reach efficiently in key demographics. Our top programs are some of the biggest on television and streaming, including MasterChef Australia, The Project, Australian Survivor, Have You Been Paying Attention?, The Cheap Seats and the new smash-hit Hunted Australia. On pay television, our iconic brands of Nickelodeon and MTV reach millions of kids and younger Australians on TV, social and at premium live events.

REACH

Paramount’s TV and streaming platofrms reach Free to Air and streaming platforms reach over 16 million Australians every month, and over 25 million Australians every year.

THE YOUNGEST NETWORK

Network 10 is the youngest network on TV.

RICHER IN KEY DEMOS

10’s prime-time audience is richer in under 50s, 25 to 54s and 16 to 39s than our competitors.

FULL STREAMING

10 Play’s biggest year of viewing ever! Paramount+ is Australia’s fastest-growing streaming service for the last two years.

Who watches us

TV's youngest skewing primary channel

Reaches over 12.7 million Australians every month

more of the top comedy programs on tv

More of the top regular programs in key demos

Over 7.2 million registered users and growing every month

Reaches over 4.6 million Australians every month

Australia's fastest-growing BVOD platform in 2023

Over 80% of viewing is on Connected TVs

91% of viewers are people 40+

Reaches over 5.2 million Australians every month

87% of viewers are grocery shoppers

53% of viewers are women

Top multi-channel in 16 to 39s

Reaches over 6.3 million Australians a month

Viewers are 79% more likely to be 16-39

viewers are 29% more likely to be in a household with children

Paramount+ was Australia’s fastest-growing streaming service in 2022 and 2023

#1 commercial multi-channel in kids in daytime

Reaches over 4.6 million Australian's every month

Youngest skewing commercial multi-channel

Nick Jnr. CLub is one of 10 Play's biggest fast channels